Sr. Context Planner

UMT - Internal•New York, NY

10h•$93,000 - $110,000•Hybrid

About The Position

Translation is an independent agency and music business that helps ambitious brands use culture to address business challenges. The Senior Context Planner leads integrated communications and go-to-market planning, translating brand strategy and creative ideas into audience participation. The role partners with clients and teams across disciplines to determine where, when, with whom, and why brands should appear, and to define clear roles for each channel. The planner works independently and quickly, develops and defends points of view, and makes complex thinking clear through compelling narratives, well-designed presentations, and actionable plans. The position calls for cultural fluency across sports, music, entertainment, creators, fandom, fashion, gaming, and internet behavior, along with social instincts and a strong creative eye. The Senior Context Planner identifies emerging behaviors and formats and turns those observations into meaningful brand opportunities. This is a hybrid role requiring four days in the office and one day remote.

Requirements

Excellent time management, organization, and prioritization skills.
Ability to work under tight deadlines and handle pressure while maintaining accuracy and quality.
Ability to adapt quickly and effectively to changing needs and expectations.
Ability to work quickly and independently, own deliverables with light oversight, and adapt as priorities shift.
Ability to form and defend a clear point of view, using cultural insights and research to make actionable recommendations.
Strong communications planning instincts, connecting audience behavior, brand opportunity, and campaign choreography.
Strong information design and visual taste, including the ability to build effective decks, shape clear stories, and make complex ideas actionable.
Cultural fluency across sports, music, entertainment, and pop culture, including creators, fandom, fashion, gaming, and internet behavior.
Social-first thinking, a strong creative eye for in-feed ideas, and an instinct for emerging behaviors and formats.
Strong cross-disciplinary collaboration skills, receptiveness to feedback, and confidence presenting to internal teams and clients.
Resourcefulness in research, curiosity about new platforms and media opportunities, and commitment to refining the work.
Proficiency in Google Suite and Keynote.

Nice To Haves

Four to seven years of experience in a strategic position in an agency or brand environment.
Four-year college degree in Marketing, Advertising, or Business.
Mac proficiency is preferred.

Responsibilities

Translate cultural insights and creative platforms into campaign architecture, defining the roles of messaging, channels, moments, and partners.
Develop campaign phasing and sequencing to show how an idea unfolds over time.
Communicate planning approaches clearly and visually, making complex ecosystems simple and actionable.
Identify cultural shifts, behaviors, and communities relevant to audiences and brands, and frame their strategic and creative implications.
Use research and cultural inputs to sharpen communications planning, and contribute insights to company thought leadership such as newsletters and social content.
Maintain a clear narrative throughline as ideas extend across campaign ecosystems.
Shape how ideas are expressed across touchpoints while preserving their distinctive qualities.
Identify participation and amplification opportunities that help campaign ideas travel further.
Synthesize talent-and-brand best practices into clear points of view.
Develop talent filters and casting recommendations for creators, artists, and partners.
Build trust through clear, persuasive presentations.
Collaborate with strategy, creative, business leadership, and production teams, including on risk assessments, case studies, and awards.
Mentor associate and mid-level Context Planners through clear delegation and constructive feedback.
Connect with the UnitedMasters team to understand upcoming milestones and priority artists for potential casting in Translation brand campaigns.