Context Planner

UMT - Internal•New York, NY

9h•$70,000 - $83,000•Hybrid

About The Position

Translation is seeking a Context Planner to help choreograph campaigns and create integrated go-to-market plans that encourage audience participation. The role develops a deep understanding of the people, passions, and platforms that matter to audiences, and finds new ways for brand partners to communicate through the contexts where their audiences are most receptive. The planner may work directly with clients on a case-by-case basis and collaborates with strategy, creative, and media partners across the agency. The position is hybrid, with four days in the office and one day remote. The listed salary range is $70,000–$83,000 for New York and California; compensation may vary by location and depends on qualifications, experience, skills, and internal equity. The company also mentions bonus, stock options, and a 401(k) match as examples of compensation and benefits opportunities.

Requirements

Excellent time-management, organization, and prioritization skills.
Proven ability to work under tight deadlines and handle pressure while maintaining accuracy and quality.
Ability to adapt quickly and effectively to changing needs and expectations.
Ability to recognize patterns and mechanics in people and brands that move culture and incite action.
Ability to become fluent in audience subcultures by engaging with their networks, rituals, artifacts, and language.
Ability to seek out first-to-market media opportunities that position brands as category disruptors.
Confidence in packaging and presenting work to inspire internal and external support.
Fluency in pop culture and brand trends.
Passion for in-depth research and data analysis to uncover actionable insights.
Proficiency in Google Suite and Keynote; Mac proficiency is preferred.

Nice To Haves

3–5 years of experience in a strategic position in an agency or brand environment.
Four-year college degree in Marketing, Advertising, or Business.
Mac proficiency.

Responsibilities

Contribute to communications plans, campaign rollouts, creative ecosystems, and customer journeys.
Lead social influencer identification and develop sample social-post instructions and platform best practices.
Research culturally relevant moments and use them to create bespoke activation calendars.
Partner with creative teams to contribute unconventional extension tactics supporting big-idea platforms.
Partner with UMT’s “stratpack” to create “Get Smart” research documents for project kickoffs, covering recent brand activity, category trends, consumer insights, and white-space opportunities.
Lead media-partner recommendations and identify unique integration opportunities that amplify the core idea.
Create risk-assessment documents when stakeholders are considering potentially problematic ideas.
Analyze best-in-class campaigns and extract applicable learnings for brand partners.
Contribute agency thought leadership, including the weekly Flash Forecast newsletter.
Refine and update plans as new technology, media, and consumer insights emerge.