Associate Context Planner

UMT - Internal•New York, NY

8h•$60,000 - $70,000•Hybrid

About The Position

Translation, an independent creative solutions company within UnitedMasters, is seeking an Associate Context Planner to help brands harness culture to address business challenges. The position is hybrid, with four days in the office and one day remote. The Associate Context Planner leads research for communications plans, campaign rollouts, and customer journeys. The role develops project kickoff research, identifies cultural moments and opportunities for brand activations, recommends campaign talent, media outlets, and partnerships, and creates rapid risk assessments when potentially problematic ideas or talent are being considered. The planner also contributes thought leadership, analyzes successful campaigns for creative learnings, and monitors changes in media, technology, and consumer behavior. The successful candidate is culturally and digitally savvy, curious about research and data, and able to communicate complex ideas clearly. They should be organized, adaptable, detail-oriented, and able to work under tight deadlines. The role also involves supporting new-business pitches and using relevant personal interests or experience to inform the company’s work.

Requirements

At least internship or entry-level experience in a strategic position at an agency or in a brand environment.
Socially savvy and knowledgeable about platforms and the nuances of their respective audiences.
Digitally savvy and proficient in Google Suite and Keynote; Mac preferred.
Excellent time management, organization, and prioritization skills.
Ability to work under tight deadlines and handle pressure while maintaining close attention to detail and quality.
Ability to adapt quickly and effectively to changing needs and expectations.
Passion for in-depth research and data analysis to uncover actionable creative insights.
Ability to present complex thinking in a clear, linear, and succinct manner.

Nice To Haves

Four-year college degree in Marketing, Advertising, or Business.
Experience in music, technology, film, fashion, gaming, or other areas of culture.
Skills in content capture, editing, and storytelling for social.

Responsibilities

Lead research that informs communications plans, campaign rollouts, and customer journeys.
Create “Get Smart” research documents for project kickoffs, covering brand behavior, category trends, consumer insights, and white-space opportunities.
Research culturally relevant moments to develop bespoke brand activation calendars.
Identify campaign talent, media outlets, and brand partnership recommendations.
Create quick-turn risk assessment documents for potentially problematic ideas or talent, helping stakeholders eliminate personal biases and lead with empathy and objectivity.
Contribute thought leadership to client partners and the agency, including newsletters and trendspotting.
Deconstruct best-in-class campaigns and extract key learnings for creative consideration.
Monitor shifts in new media, technology innovations, and consumer behavior.
Immerse in audience subcultures and recognize cultural movement patterns and mechanics across people and brands.
Seek first-to-market media opportunities that can disrupt brand categories.
Package and present ideas persuasively to internal audiences, communicating complex thinking clearly and succinctly.
Contribute to new-business pitches.