Context Director

UMT - Internal•New York, NY

2d•$120,000 - $140,000

About The Position

The Context Director is a leadership role on Translation’s Context Planning team, which helps brands diffuse ideas through culture by focusing on where, when, and through whom they live. The role translates cultural insight into influence, helps brands find their voice within the communities they want to engage, and builds systems that allow strong ideas to scale. It calls for creative foresight, cultural nuance, business acumen, cross-functional collaboration, and deep awareness of contemporary culture. The Context Director leads cultural research and holistic go-to-market planning, develops casting and talent strategies, and brings cultural nuance and insider fan perspectives to creative work. The position also supports onboarding, partners with PR, Media, and Social teams, serves on the business leadership team, and mentors junior and cross-functional colleagues.

Requirements

7–9 years of experience in cultural strategy, brand planning, or creative strategy roles.
Proven experience leading multi-channel campaigns from insight through execution.
Strong writing and storytelling skills, including comfort presenting work to senior leaders and clients.
Proficiency in Keynote, Google Suite, and qualitative research tools.
Deep understanding of subcultures, niche internet communities, and artist ecosystems.

Nice To Haves

Background or minor in a creative craft, artistic discipline, or subcultural space.

Responsibilities

Lead and assign cultural deep dives to inform strategy and creative development.
Own the creation of holistic go-to-market plans that connect creative ideas and translate business objectives into actionable rollouts across time and channels.
Lead the development of casting filters to identify talent who personify campaign messages while ensuring brand safety and creative alignment.
Analyze hero deliverables, such as film scripts, and provide cultural nuance, insider fan perspectives, Easter eggs, and additional engagement tactics that resonate with core audiences.
Facilitate onboarding for new hires to align them with Context’s function and value.
Partner with PR, Media, and Social teams to preserve creative integrity and contextual fluency from pitch to publish.
Serve as a core member of the business leadership team and align day-to-day execution with the broader One Company Vision.
Mentor direct reports at IC1–IC3 levels and informally coach team members outside the direct reporting line.