Sr. Context Planner

UMT - Internal•New York, NY

10d•$93,000 - $110,000•Hybrid

About The Position

Translation is seeking a Senior Context Planner to lead integrated communications and go-to-market planning that turns brand strategy and creative ideas into audience participation. The role partners with clients and colleagues across disciplines to determine where, when, with whom and why brands should show up, and to define a clear role for every channel. The planner is expected to work quickly and independently, develop and defend a point of view, and translate complex thinking into compelling stories, thoughtfully designed decks and actionable plans. The role calls for cultural fluency across sports, music, entertainment and adjacent areas such as creators, fandom, fashion, gaming and internet behavior. The Senior Context Planner uses social instincts and a creative eye to understand how ideas come to life in-feed, identify emerging behaviors and formats, and turn insights into meaningful brand opportunities. The position is hybrid, with three days in the office and two days remote.

Requirements

Excellent time management, organization and prioritization skills.
Proven ability to work under tight deadlines and handle pressure while maintaining accuracy and work quality.
Ability to adapt quickly and effectively to changing needs and expectations.
Comfort working quickly and independently, owning deliverables with light oversight and adapting as priorities shift.
Ability to form and defend a clear point of view using cultural insights and research to make actionable recommendations.
Strong communications planning instincts, connecting audience behavior, brand opportunity and campaign choreography.
Strong information design and visual taste, including the ability to build compelling decks, shape a clear story and make complex ideas actionable.
Cultural fluency across sports, music, entertainment and pop culture, including creators, fandom, fashion, gaming and internet behavior.
Social-first thinking, a strong creative eye for how ideas work in-feed, and an instinct for emerging behaviors and formats.
Strong collaboration skills across disciplines, receptiveness to feedback and confidence presenting to internal teams and clients.
Resourcefulness in research, curiosity about new platforms and media opportunities, and commitment to refining the work.
Proficiency in Google Suite and Keynote.

Nice To Haves

Four to seven years of experience in a strategic position in an agency or brand environment.
Four-year college degree in Marketing, Advertising or Business.
Experience using a Mac is preferred.

Responsibilities

Translate cultural insights and creative platforms into campaign architecture, defining the roles of messaging, channels, moments and partners.
Build campaign phasing and sequencing to show how an idea unfolds over time.
Communicate planning approaches clearly and visually, making complex ecosystems simple and actionable.
Identify meaningful cultural shifts, behaviors and communities relevant to audiences and brands.
Turn cultural signals into clear implications and opportunities for strategy and creative.
Use research and cultural inputs to sharpen communications planning, and contribute insights to company thought leadership beyond client work.
Maintain a clear narrative throughline as ideas extend across campaign ecosystems.
Shape how ideas are expressed across touchpoints while preserving what makes them distinctive.
Identify participation and amplification opportunities that help ideas travel further.
Synthesize best practices across the talent and brand landscape into clear points of view.
Develop talent filters and casting recommendations for creators, artists and partners who can credibly bring ideas to life.
Build trust through clear and persuasive presentations.
Collaborate with strategy, creative, business leadership and production, including on risk assessments, case studies and awards.
Mentor associate and mid-level Context Planners, delegate clearly and provide feedback that strengthens their craft.
Connect with the UnitedMasters team to understand upcoming milestones and priority artists for consideration in Translation brand campaign casting.