Context Director

UMT•Brooklyn, NY

1d•$120,000 - $140,000

About The Position

The Context Director is a leadership position at Translation, UnitedMasters’ creative solutions company. Context Planning connects what the company makes with the audiences it is made for, helping brands diffuse ideas through culture by focusing on where, when, and through whom those ideas live. The Director translates cultural insight into influence, helps brands find their voice within the communities they want to engage, and builds systems that allow strong ideas to scale. This role combines creative foresight, cultural nuance, business acumen, and cross-functional collaboration. The Context Director leads cultural research and holistic go-to-market communications planning, shapes casting and talent strategies, and brings cultural nuance to creative work. The role also partners across PR, Media, and Social, supports team onboarding, and mentors team members while serving on the business leadership team. UnitedMasters, Inc. operates Translation and the UnitedMasters platform, which supports independent artists through music distribution, services, and brand partnerships. The stated hiring salary range is $120,000–$140,000 for New York and California; compensation may vary by location and individual factors.

Requirements

7–9 years of experience in cultural strategy, brand planning, or creative strategy roles.
Proven experience leading multi-channel campaigns from insight through execution.
Strong writing and storytelling skills.
Comfort presenting work to senior leaders and clients.
Proficiency in Keynote, Google Suite, and qualitative research tools.
Deep understanding of subcultures, niche internet communities, and artist ecosystems.
Ability to collaborate across creative, strategy, talent, and media environments.
Experience or capability in cultural research, ethnography, behavioral analysis, and emerging platforms.

Nice To Haves

Background or minor in a creative craft, artistic discipline, or subcultural space.

Responsibilities

Lead and assign cultural deep dives that inform strategy and creative development.
Own the authorship of holistic go-to-market plans that connect ideas creatively and translate business objectives into actionable rollouts across time, space, and channels.
Lead the development of casting filters to identify talent who personify campaign messages while ensuring brand safety and creative alignment.
Analyze hero deliverables, such as film scripts, and provide cultural nuance and insider fan perspectives, including Easter eggs and other audience engagement tactics.
Facilitate onboarding for new hires to align them on Context’s function and value.
Partner with PR, Media, and Social teams to preserve creative integrity and contextual fluency from pitch through publication.
Serve as a core member of the business leadership team and align day-to-day execution with the broader One Company Vision.
Mentor direct reports across IC1–IC3 levels and informally coach team members outside the direct reporting line.
Lead multi-channel campaigns from insight through execution.
Present work to senior leaders and clients.