Sr. Context Planner

UnitedMasters | Translation•New York, NY

10d•$93,000 - $110,000•Hybrid

About The Position

Translation is an independent agency and music business that helps ambitious brands use culture to address business challenges. The Senior Context Planner leads integrated communications and go-to-market planning, translating brand strategy and creative ideas into audience participation. As a strategic partner to clients and colleagues across disciplines, this person defines where, when, with whom, and why a brand should show up, and establishes a clear role for every channel. The role requires working quickly and independently, developing and defending a point of view, and turning complex ideas into compelling stories, well-designed presentations, and actionable plans. The planner brings cultural fluency across sports, music, entertainment, and related areas such as creators, fandom, fashion, gaming, and internet behavior. They use social instincts and a creative eye to understand how ideas work in-feed, identify emerging behaviors and formats, and turn cultural insights into meaningful brand opportunities. The position is hybrid, with three days in the office and two days remote.

Requirements

Excellent time management, organization, and prioritization skills.
Proven ability to work under tight deadlines and handle pressure while maintaining accuracy and quality.
Ability to adapt quickly and effectively to changing needs and expectations.
Comfort working quickly and independently, owning deliverables with light oversight, and adapting as priorities shift.
Ability to form and defend a clear point of view using cultural insights and research to make actionable recommendations.
Strong communications planning instincts, connecting audience behavior, brand opportunity, and campaign choreography.
Strong information design and visual taste, including the ability to build effective decks and make complex ideas simple and actionable.
Cultural fluency across sports, music, entertainment, and pop culture, including creators, fandom, fashion, gaming, and internet behavior.
Social-first thinking, a strong creative eye for in-feed ideas, and an instinct for emerging behaviors and formats.
Strong cross-disciplinary collaboration skills, receptiveness to feedback, and confidence presenting to internal teams and clients.
Resourcefulness in research, curiosity about new platforms and media opportunities, and commitment to refining the work.

Nice To Haves

4–7 years of experience in a strategic position in an agency or brand environment.
Four-year college degree in Marketing, Advertising, or Business.
Digital proficiency, including proficiency in Google Suite and Keynote; Mac preferred.

Responsibilities

Translate cultural insights and creative platforms into campaign architecture, defining the roles of messaging, channels, moments, and partners.
Build campaign phasing and sequencing that shows how an idea unfolds over time.
Communicate planning approaches clearly and visually, making complex ecosystems simple and actionable.
Identify meaningful cultural shifts, behaviors, and communities relevant to audiences and brands.
Frame cultural signals as clear implications and opportunities for strategy and creative.
Use research and cultural inputs to sharpen communications planning, and contribute insights to company thought leadership beyond client work.
Maintain a clear narrative throughline as campaign ideas extend across an ecosystem.
Shape how ideas are expressed across touchpoints while preserving their distinctive qualities.
Identify participation and amplification opportunities that help ideas travel further.
Synthesize best practices across the talent-and-brand landscape into clear points of view.
Develop talent filters and casting recommendations for creators, artists, and partners.
Build trust through clear, persuasive presentations.
Collaborate with strategy, creative, business leadership, and production, including on risk assessments, case studies, and awards.
Mentor associate and mid-level Context Planners by delegating clearly and providing feedback that strengthens their craft.
Connect with the UnitedMasters team to understand upcoming milestones and priority artists for consideration in Translation brand campaign casting.