Sr. Context Planner

UnitedMasters | Translation•New York, NY

9h•$93,000 - $110,000•Hybrid

About The Position

Translation is seeking a Senior Context Planner to lead integrated communications and go-to-market planning, turning brand strategy and creative ideas into audience participation. The role partners strategically with clients and colleagues across disciplines to determine where, when, with whom, and why brands should appear, and to define a clear role for every channel. The planner is expected to work quickly and independently, develop and defend a point of view, and translate complex thinking into compelling stories, well-designed decks, and actionable plans. The position calls for cultural fluency across sports, music, entertainment, and related areas such as creators, fandom, fashion, gaming, and internet behavior. The planner uses social instincts and creative judgment to understand how ideas work in-feed, identify emerging behaviors and formats, and turn cultural insights into opportunities for brands. The role also collaborates across strategy, creative, business leadership, and production, and mentors associate and mid-level Context Planners. This is a hybrid role requiring four days in the office and one day remote. The salary hiring range is $93,000–$110,000 for New York and California; the range may differ for other locations.

Requirements

Excellent time management, organization, and prioritization skills.
Ability to work under tight deadlines and handle pressure while maintaining accuracy and quality.
Ability to adapt quickly and effectively to changing needs and expectations.
Ability to work quickly and independently with light oversight.
Ability to form and defend a clear point of view using cultural insights and research to make actionable recommendations.
Strong communications-planning instincts, connecting audience behavior, brand opportunity, and campaign choreography.
Strong information-design skills and visual taste, including the ability to build effective decks and make complex ideas simple and actionable.
Cultural fluency across sports, music, entertainment, and pop culture, including creators, fandom, fashion, gaming, and internet behavior.
Social-first thinking, a strong creative eye for in-feed ideas, and an instinct for emerging behaviors and formats.
Strong cross-disciplinary collaboration skills, receptiveness to feedback, and confidence presenting to internal teams and clients.
Resourcefulness in research, curiosity about new platforms and media opportunities, and commitment to refining the work.

Nice To Haves

Four to seven years of experience in a strategic position in an agency or brand environment.
Four-year college degree in Marketing, Advertising, or Business.
Digital proficiency, including Google Suite and Keynote; Mac proficiency is preferred.

Responsibilities

Translate cultural insights and creative platforms into campaign architecture, defining the roles of messaging, channels, moments, and partners.
Build campaign phasing and sequencing to show how an idea unfolds over time.
Communicate planning approaches clearly and visually, making complex ecosystems simple and actionable.
Identify relevant cultural shifts, behaviors, and communities, and frame their implications and opportunities for strategy and creative.
Use research and cultural inputs to sharpen communications planning and contribute insights to company thought leadership beyond client work.
Maintain a clear narrative throughline as ideas extend across campaign ecosystems.
Shape ideas across different touchpoints while preserving their distinctive qualities.
Identify opportunities for participation and amplification to help ideas travel further.
Synthesize talent-and-brand best practices into clear points of view.
Develop talent filters and casting recommendations for creators, artists, and partners who can credibly bring ideas to life.
Build trust through clear, persuasive presentations and collaborate across strategy, creative, business leadership, and production, including on risk assessments, case studies, and awards.
Mentor associate and mid-level Context Planners by delegating clearly and providing feedback that strengthens their craft.
Connect with the UnitedMasters team to understand upcoming milestones and priority artists for consideration in Translation brand campaigns.
Own deliverables with light oversight, adapt as priorities shift, and present confidently to internal teams and clients.