Senior Content Marketing Strategist
About The Position
Senior Content Marketing Strategist exists to shape the stories, resources, and thought leadership that help people understand healthcare differently—and trust Redirect Health as a guide in a complex system. In this role, you will: Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey Directly impact how people discover, understand, and engage with affordable, accessible healthcare This is a hands-on role for someone who: Enjoys strategic storytelling, editorial leadership, and hands-on execution Takes ownership and follows through Wants their work to have real-world impact
Requirements
- 5+ years of experience in content strategy, editing, or editorial leadership, ideally in B2C or B2B2C environments.
- Experience using AI tools to enhance content and copy development, grounded in a strong understanding of marketing frameworks such as email sequences, funnels, and conversion-focused messaging.
- Proven ability to create and manage multi-channel editorial plans.
- Exceptional writing and editing skills with strong attention to detail, structure, and narrative cohesion.
- Experience collaborating with SEO teams or agencies; a solid understanding of SEO best practices.
- Strong ability to translate complex healthcare or technical topics into clear, engaging content.
- Comfortable managing multiple projects, deadlines, and stakeholder inputs.
- Experience working with CMS platforms, content tools, SEO software, and cross-functional teams. Including, HubSpot and Birdeye, Sprouts Social.
Nice To Haves
- Healthcare, insurance, or health tech background is a plus.
Responsibilities
- Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks.
- Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources
- Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel
- Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams
- Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content
- Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice
Benefits
- No monthly premiums
- No cost to add your spouse or children
- No deductibles (we reimburse them)
- No out-of-pocket maximums
- FREE healthcare for you and your entire family
- Dental & Vision insurance
- Paid time off & sick time
- 401(k) access
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
