Sr. Content Marketing Manager, B2B SaaS

Gremlin

2d•$145,000 - $165,000•Remote

About The Position

Gremlin is seeking an experienced, dynamic content marketer to drive its growth marketing strategy and execution. Reporting to the VP of Marketing, the Senior Content Marketing Manager will advise on content marketing strategy and own the launch, experimentation, and improvement of content across owned, earned, and paid digital channels. The role focuses on helping Gremlin reach engineering audiences researching reliability, building executive thought leadership, producing compelling content, and tying content activity to pipeline and revenue outcomes. The position also manages agency partners and develops repeatable AI-assisted content workflows while maintaining technical accuracy and Gremlin’s brand voice. Gremlin is a remote company that emphasizes respectful collaboration, shared outcomes, experimentation, and learning. The expected salary range is $145,000–$165,000, with final compensation based on candidate skills and ability, budget, and market data.

Requirements

At least 5 years of B2B SaaS content marketing experience.
Strong understanding of and passion for marketing.
Deep understanding of B2B technology buyers and their journey.
Focus on business outcomes such as pipeline and revenue influenced rather than vanity metrics.
Daily hands-on use of AI tools to drive outcomes while maintaining quality.
Working knowledge of AEO/GEO and how AI search is changing content strategy.
Excellent communication and collaboration skills.
Willingness to fail forward, learn, and grow.
Success translating technical content into compelling copy and calls to action.
Experience producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube.
Experience owning and running content calendars.
Experience driving content engagement through owned, earned, and paid channels.
Experience growing executive LinkedIn audiences, with measurable results such as follower growth, impressions, and inbound podcast or speaking requests.
Experience improving brand visibility in AI answer engines and tracking it.
Experience with Google Analytics, Search Console, and Tag Manager, plus an SEO/AEO platform such as Ahrefs or Semrush.

Nice To Haves

Experience in a scaling SaaS startup.

Responsibilities

Own Gremlin’s SEO, AEO, and GEO strategy to increase visibility and citations in Google, AI Overviews, ChatGPT, Claude, and Perplexity.
Build and run an executive thought leadership program for the CEO and leadership team, including ghostwritten LinkedIn posts, bylines, and talk abstracts.
Produce short- and long-form content for engineering leadership audiences, including blogs, multi-format case studies, original research, and short-form video for social and sales.
Connect content to pipeline by reporting on leads, pipeline, and revenue influenced, as well as AI visibility, and reallocating effort toward effective strategies.
Manage content, design, and SEO/AEO agency partners and determine which work remains with vendors, moves in-house, or uses AI-assisted workflows.
Build and document repeatable AI content workflows for research, drafting, repurposing, and optimization while maintaining technical accuracy and brand voice.
Research, recommend, and evaluate new content strategies.