Marketing Manager, SaaS

Xplor • Salt Lake City, UT

16h • $95,000 - $115,000

About The Position

The Marketing Manager for Xplor’s Laundry SaaS business unit drives demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market. The role leads campaigns for new business generation, customer expansion through upsell and cross-sell, and customer retention. It also leads product marketing and content programs to continually improve the customer experience.

The position owns the Laundry SaaS marketing vision, strategy, plan, and budget, and works closely with Product, Sales, Customer Success, and Finance to deliver commercial targets. It is a hands-on, strategic role focused on SaaS demand generation, product positioning and launches, lifecycle marketing, campaign performance, and marketing efficiency.

Requirements

• 5+ years of experience in marketing roles at a B2B SaaS technology company, including budget ownership.
• Experience marketing SaaS products in an SMB vertical.
• Record of driving sustained SaaS pipeline and revenue growth.
• Record of using lifecycle and retention campaigns to reduce SaaS churn and increase net dollar retention.
• Record of improving marketing efficiency, lowering SaaS CAC, shortening payback, and improving campaign ROI.
• Experience running SaaS demand generation, product marketing, and content programs end to end.
• Experience scaling SaaS marketing programs and their operating cadence.
• Strong relationship-building and influencing skills across business boundaries.
• Ability to motivate Sales, Product, and Customer Success partners and work in a matrixed organization.
• Strong track record of developing marketing talent and managing agency or vendor partners.
• Experience creating customer-centric messaging grounded in SaaS buyer research.
• Ability to manage multiple campaigns, launches, and priorities in a fast-paced SaaS environment.
• Hands-on operating capability and strategic thinking, with comfort using the SaaS marketing technology stack.
• Clear communication skills with senior stakeholders and cross-functional teams.
• Experience making data-driven decisions using SaaS funnel KPIs and campaign metrics.
• Legally authorized to work in the United States; Xplor does not sponsor visas for this position.

Nice To Haves

• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent experience is also considered.

Responsibilities

• Grow market share by optimizing existing demand generation channels and building new channels that deliver qualified pipeline.
• Drive customer expansion and net retention through lifecycle campaigns for upsell, cross-sell, and churn reduction.
• Promote integrated payments through campaigns to the installed base and offer expansion.
• Own messaging, positioning, and launch execution for Laundry SaaS solutions to improve conversion and customer satisfaction.
• Partner with Product on roadmap priorities and go-to-market plans that support commercial targets and customer satisfaction.
• Improve marketing efficiency, return on marketing spend, customer acquisition cost, and payback period.
• Report funnel performance using KPIs including MQLs, pipeline contribution, CAC, and campaign ROI.
• Shape the North American Laundry SaaS marketing vision and strategy with Product and Sales leaders, identifying growth segments, differentiation, and go-to-market approaches.
• Own the marketing plan and budget, including annual campaign planning, channel investment allocation, and quarterly demand-target reforecasting in collaboration with Finance.
• Build relationships across Sales, Product, and Customer Success to align marketing with commercial targets.
• Represent Laundry SaaS marketing and coordinate internal stakeholders and agency partners to deliver campaign priorities and plans.
• Champion Xplor’s values and culture in customer marketing and within the hybrid work environment.

Benefits

• Paid parental leave benefit programs.
• Three additional days off to volunteer and give back to the local community.
• Diversity and inclusion initiatives, including a D&I Council and Global Mentorship Program.
• Free mental health support.
• Flexible working arrangements.
• May be considered for a discretionary bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed