Marketing Manager, SaaS

Xplor • Salt Lake City, UT

7d

About The Position

The Marketing Manager for Xplor’s Laundry SaaS business unit drives demand and pipeline growth for software solutions serving the North American laundry and dry-cleaning market. The role leads campaigns for new business, customer expansion through upsell and cross-sell, and customer retention. It also leads product marketing and content programs to continually improve the customer experience.

The manager shapes Laundry SaaS marketing strategy, owns the marketing plan and budget in collaboration with Finance, and works closely with Sales, Product, and Customer Success to meet commercial targets. Responsibilities include improving demand-generation performance, customer retention, product positioning and launches, marketing efficiency, and reporting on funnel and campaign metrics. The role operates in a hybrid environment and may be eligible for a discretionary bonus.

Requirements

• At least 5 years of marketing experience at a B2B SaaS technology company, including budget ownership.
• Experience marketing SaaS products in an SMB vertical.
• Demonstrated success driving sustained SaaS pipeline and revenue growth.
• Demonstrated success using lifecycle and retention campaigns to reduce SaaS churn and improve net dollar retention.
• Experience improving marketing efficiency, including reducing SaaS CAC, accelerating payback, and increasing campaign ROI.
• Experience leading SaaS demand generation, product marketing, and content programs end to end.
• Experience scaling SaaS marketing programs and their operating cadence.
• Ability to build relationships and influence across business boundaries and work in a matrixed organization.
• Ability to motivate partners in Sales, Product, and Customer Success.
• Experience developing marketing talent and managing agency or vendor partners.
• Experience creating customer-centric messaging grounded in SaaS buyer research.
• Ability to manage multiple campaigns, launches, and priorities in a fast-paced SaaS environment.
• Hands-on operator and strategic thinker comfortable with the SaaS marketing technology stack.
• Clear communication with senior stakeholders and cross-functional teams.
• Experience making data-driven decisions using SaaS funnel KPIs and campaign metrics.
• Team-oriented approach and strong relationship-building skills.

Nice To Haves

• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent experience will also be considered.

Responsibilities

• Optimize existing demand-generation channels and develop new channels to grow market share and generate qualified pipeline.
• Run lifecycle campaigns that increase customer upsell and cross-sell, reduce churn, and improve net retention.
• Promote integrated payments revenue through campaigns to the installed customer base and offer expansion.
• Own messaging, positioning, and launch execution for Laundry SaaS solutions to improve conversion and customer satisfaction.
• Partner with Product on roadmap priorities and go-to-market plans that support commercial targets and customer satisfaction.
• Improve marketing efficiency, return on marketing spend, customer acquisition cost, and payback period.
• Report funnel performance using KPIs such as MQLs, pipeline contribution, CAC, and campaign ROI.
• Shape the marketing vision, strategy, growth-segment priorities, differentiation, and go-to-market approach for Laundry SaaS in North America.
• Own the Laundry SaaS marketing plan and budget with Finance, including annual campaign planning, channel investment, and quarterly demand reforecasting.
• Build alignment and accountability with Sales, Product, and Customer Success around commercial targets.
• Coordinate internal stakeholders and agency partners around campaign priorities and delivery.
• Champion Xplor’s values and contribute to a positive culture in a hybrid environment.
• Develop marketing talent and manage agency or vendor partners.

Benefits

• Paid parental leave programs.
• Three extra days off to volunteer and support the local community (#GiveBackDays).
• Diversity and inclusion initiatives, including a D&I Council and Global Mentorship Program.
• Access to free mental health support.
• Flexible working arrangements.
• May be considered for a discretionary bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager