SaaS Growth Marketing Specialist

Floowi

3d•Remote

About The Position

Floowi is hiring a hands-on SaaS Growth Marketing Specialist for an early-stage SaaS company. The role will build and execute a paid acquisition strategy, primarily using Meta Ads, and establish reliable conversion tracking. The specialist will optimize the customer journey from ad impression through signup, activation, and paid subscription, using campaign performance and funnel data to identify growth opportunities, test creative concepts, improve conversion rates, and develop a measurable, repeatable process for scaling customer growth. The role is 100% remote and open to candidates in LATAM, with a full-time schedule aligned with EST and an ASAP start.

Requirements

Proven experience running customer acquisition campaigns for SaaS businesses.
Strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels.
Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling.
Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation.
Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing.
Proficiency in analytics and performance reporting, including building dashboards and interpreting key SaaS growth metrics.
Advanced English proficiency (C1+).

Nice To Haves

Experience developing creative strategies for paid social advertising, particularly video ads.
Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion.
Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses.

Responsibilities

Build, launch, and manage Meta Ads campaigns, including audience targeting, budget allocation, creative testing, optimization, and scaling.
Establish, audit, and maintain conversion tracking across Meta Ads, the website, and the SaaS signup funnel using Meta Pixel, Conversions API, and custom conversion events.
Analyze the acquisition funnel from ad engagement and signup through activation and paid conversion to identify bottlenecks and improve conversion rates.
Develop and execute a structured creative testing strategy, recommending video concepts, hooks, messaging angles, and ad formats based on performance data and customer insights.
Implement landing page optimization and A/B testing to improve signup rates and subscription conversions.
Build reporting dashboards to track customer acquisition cost (CAC), conversion rates, and other key SaaS growth metrics, and translate findings into actionable acquisition strategies.
Identify high-performing audiences, campaigns, and creatives to guide growth investments and scaling decisions.