Senior Communications Manager

The Vita Coco Company • New York, NY

1d • $130,000 - $150,000

About The Position

Vita Coco is seeking a Senior Communications Manager to protect, promote, and elevate its brand and corporate reputation through integrated consumer, corporate, internal, and crisis communications. The role serves as the central communications lead, partnering with Marketing, Executive Leadership, and ESG to tell Vita Coco’s stories to consumers, customers, and employees. It owns external PR agency management, executive thought leadership, internal communications programs, and enterprise brand-risk communications, while identifying opportunities to strengthen the company’s reputation and preparing the organization to respond to potential issues. The position sits within the Marketing team and reports to the Director of Brand & Trade Marketing.

Vita Coco is a global, publicly traded Public Benefit Corporation and Certified B Corp. The company describes its purpose as bringing natural hydration to more people while supporting farming communities, sourcing responsibly, and making products better for people and the planet.

Requirements

• At least 8 years of experience in communications, public relations, corporate communications, or brand communications, either in-house or at an agency.
• Experience managing external PR agencies and communications partners.
• Proven success securing and managing earned media opportunities.
• Experience working cross-functionally in a fast-paced environment.
• Ability to handle potentially sensitive and high-pressure situations with discretion and professionalism.
• Collaborative approach and comfort working across all levels of an organization.

Nice To Haves

• Experience with public company communications.

Responsibilities

• Develop communications plans for innovation launches, partnerships, sponsorships, retail moments, and company milestones to secure earned media.
• Manage the external PR agency, setting objectives, KPIs, priorities, budgets, and performance expectations.
• Identify and secure high-impact media opportunities that increase Vita Coco’s awareness, relevance, and credibility.
• Partner with Brand Marketing, Content, Influencer, and Creative teams to integrate earned media into broader marketing campaigns and programmatic recaps.
• Develop and execute corporate storytelling strategies that elevate Vita Coco’s business, culture, innovation, sustainability, and growth story.
• Lead visibility opportunities for founder Mike Kirban, including speaking engagements, panels, media interviews, conference participation, and thought leadership content.
• Manage media relations for corporate announcements, business milestones, partnerships, earnings-related communications, and leadership positioning.
• Draft executive messaging, talking points, Q&A documents, speeches, and media preparation materials.
• Ensure key business, marketing, and commercial updates are communicated throughout the organization.
• Create and manage recurring internal communications materials, including quarterly Town Hall presentations, internal marketing updates, and leadership presentation materials.
• Partner with cross-functional teams to translate complex initiatives into clear, engaging employee communications.
• Lead the brand-risk communications workstream in partnership with ESG, Operations, Legal, and leadership to identify potential reputational risks.
• Facilitate regular cross-functional risk reviews to support communication readiness and alignment.
• Develop and maintain crisis communications frameworks, response protocols, and communication playbooks.
• Create proactive and reactive communications strategies for potential brand and business issues.
• Serve as communications lead during issues and crises, coordinating messaging across stakeholders.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package.
• Medical, financial, and/or other benefits may be provided, depending on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed