Senior Business Development Specialist

Golden Hippo•Woodland Hills, CA

2d•Hybrid

About The Position

The Senior Business Development Specialist sources, negotiates, tests, and onboards new opportunities for the Growth and New Ventures organizations, with the goal of increasing company revenue. The role develops relationships with strategically important agencies, affiliates, direct publishers, and ad networks, and participates in brand development. It supports the Head of Business Development in identifying and negotiating opportunities across social agencies, affiliate programs, networks, direct placements, out-of-home advertising, upper-funnel initiatives, and technology. The position manages and optimizes advertising opportunities and campaigns across the company’s brands and offers. It works with account managers and cross-functional teams to test traffic sources, develop funnels and pages, execute media campaigns, and improve performance through commission negotiations, funnel testing, and performance bonuses. The role is hybrid in Woodland Hills, California.

Requirements

Bachelor’s degree.
At least 5 years of business development experience focused on sourcing and negotiating agencies and affiliates for a direct-to-consumer company.
Understanding of Facebook UI and integration.
Experience working in Shopify.
In-depth data analysis skills involving metrics such as CTR, CVR, AOV, and LTV.
Knowledge of native, display, and email marketing and applicable pricing models.
Ability to stay current on industry trends and recommend improvements.

Nice To Haves

Bachelor’s degree in Marketing, Business, or a related field (preferred).
At least 5 years of business development experience sourcing and negotiating agencies and affiliates for a direct-to-consumer company in the health and wellness space (preferred).

Responsibilities

Source and negotiate new business opportunities for the Growth and New Ventures organizations, including social agencies, affiliates, networks, direct placements, out-of-home advertising, upper-funnel initiatives, and technology opportunities.
Develop and maintain relationships with agencies and affiliates to maximize performance and identify new advertising options.
Negotiate fees and understand applicable pricing models, including flat fee, CPA, CPM, and revenue share.
Test new traffic sources and onboard accounts for account managers, maintaining an understanding of media-buying strategies and managing accounts during testing.
Develop and implement optimization strategies, including negotiating commissions, testing different funnels, and pursuing performance bonuses.
Onboard and manage direct-buy, direct-network, affiliate, video, creative, growth, and retention opportunities as applicable.
Set up, manage, execute, and analyze paid-media campaigns and budgets on daily, weekly, and monthly schedules to optimize spend for sales growth and meet goals.
Apply knowledge of native, display, and email marketing, and understand pricing models across 7+ brands and 30+ offers.
Work daily with legal, accounting, technology, and brand teams.
Create funnels and pages as needed, create Jira tickets, and implement tests.
Collaborate with offer managers, technology, copywriting, and creative teams to maximize test performance.
Track industry trends and recommend improvements.
Analyze performance metrics including CTR, CVR, AOV, and LTV.