Senior Business Development Specialist

Golden Hippo•Los Angeles, CA

3d•$76,600 - $102,200•Hybrid

About The Position

Golden Hippo is an employee-owned, vertically integrated builder of health and wellness brands, with over 1,000 team members across multiple companies and more than $600 million in annual revenue. The Senior Business Development Specialist will source, negotiate, test, and onboard opportunities for the Growth and New Ventures organizations to increase company revenue. The role develops relationships with agencies, affiliates, direct publishers, ad networks, and other partners and contributes to brand development. It is hybrid and based in Woodland Hills, California. The specialist supports the Head of Business Development in sourcing and negotiating opportunities across social agencies, affiliates, networks, direct placements, out-of-home advertising, upper-funnel initiatives, and technology. The role manages and optimizes paid media campaigns and budgets, tests new traffic sources, works with account managers and cross-functional teams, and applies knowledge of media buying strategies and pricing models across the company’s brands and offers. The company offers employee healthcare coverage, performance-based bonus programs, a 401(k) match, an Employee Stock Ownership Plan, vacation and paid sick and mental health days, well-being support, career development opportunities, charity sponsorships, and additional benefits. The base salary range is $76,600–$102,200, plus annual and monthly KPI bonus potential.

Requirements

At least 5 years of business development experience focused on sourcing and negotiating with agencies and affiliates for a direct-to-consumer company.
Understanding of Facebook UI and integration.
Experience working with Shopify.
In-depth data analysis skills, including analysis of CTR, CVR, AOV, and LTV.
Bachelor’s degree.
Ability to stay current on industry trends and recommend improvements.

Nice To Haves

Bachelor’s degree in Marketing, Business, or a related field.
At least 5 years of business development experience sourcing and negotiating with agencies and affiliates for a direct-to-consumer company in the health and wellness space.

Responsibilities

Support the Head of Business Development in sourcing and negotiating new opportunities, including social agencies, affiliates, networks, direct placements, out-of-home advertising, upper-funnel initiatives, and technology opportunities.
Develop and maintain relationships with agencies and affiliates to improve performance and discover advertising options.
Negotiate fees and understand flat-fee, CPA, CPM, and revenue-share placement models.
Test new traffic sources and onboard accounts for account managers, maintaining an understanding of media buying strategies and managing accounts during testing.
Implement optimization strategies, including commission negotiations, funnel testing, and performance bonuses.
Onboard and manage direct-buy, direct-network, affiliate, video, creative, growth, and retention opportunities as applicable.
Set up, manage, execute, and analyze paid media campaigns and budgets daily, weekly, and monthly to optimize spending for sales growth and performance goals.
Apply knowledge of native, display, and email marketing.
Understand pricing models across more than seven brands and 30 offers.
Work across legal, accounting, technology, and brand departments.
Create funnels and pages as needed, create Jira tickets, and implement tests.
Collaborate with offer managers and technology, copywriting, and creative teams to maximize test performance.
Stay current on industry trends and recommend improvements.
Analyze performance metrics such as CTR, CVR, AOV, and LTV.

Benefits

Employee-only medical, dental, and vision premiums covered at 100%.
Annual and monthly performance-based bonus programs.
401(k) matching up to 3.5% of employee contributions.
Company-sponsored Employee Stock Ownership Plan (ESOP).
Up to 15 days of vacation accrued during the first year.
Six paid sick and mental health days.
Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits.
Mentorship program, continuous learning opportunities, and performance-based pay increases.
Charity sponsorships.
Cell and internet reimbursement.
Free employee products.
Annual events.