Senior Business Analyst - Content & Omnichannel

Dawar Consulting • South San Francisco, CA

5d • Hybrid

About The Position

The Senior Business Analyst – Content & Omnichannel will support digital experience transformation initiatives for a biotechnology and life sciences company. The role focuses on gathering business requirements, designing enterprise content management workflows, streamlining approval processes, and supporting omnichannel digital engagement solutions across commercial and medical teams. This is a long-term contract based in South San Francisco, California, with a hybrid work arrangement and a rate of $64 per hour on W2, depending on experience.

Requirements

• Bachelor's degree in Business, Information Systems, Computer Science, or a related field.
• At least 3 years of experience as a Business Analyst, Systems Analyst, or Functional Consultant.
• Knowledge of Content Management Systems (CMS), Digital Asset Management (DAM), and content operations.
• Experience gathering requirements, developing functional specifications, and process mapping.
• Hands-on experience with UAT, test case development, defect management, and Jira.
• Understanding of omnichannel marketing, campaign management, and digital customer engagement.

Nice To Haves

• Experience with Adobe Workfront, including workflow design, intake forms, and approval processes.
• Familiarity with Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), Adobe Campaign, or Salesforce Marketing Cloud.

Responsibilities

• Gather and translate business requirements into functional specifications, user stories, and acceptance criteria.
• Analyze current workflows and design future-state processes for content management and digital operations.
• Support Adobe Workfront implementation and enhancements, including intake forms, workflow templates, and approval processes.
• Partner with Marketing, Medical Affairs, IT, and technology teams to streamline content creation, review, approval, and delivery.
• Lead User Acceptance Testing (UAT), develop test scenarios, coordinate defect resolution, and support release sign-off.
• Manage requirements, backlogs, and sprint activities using Jira or similar tools.
• Support content governance, Digital Asset Management (DAM), and omnichannel campaign workflows.
• Develop process documentation, SOPs, and training materials, and support user adoption.
• Track operational KPIs and identify opportunities for process improvement and automation.

Benefits

• Medical
• Dental
• Vision
• Paid sick leave
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior