Associate Director, Omnichannel Content Strategy & Operations

Revolution Medicines

2d•$177,000 - $221,000•Remote

About The Position

Revolution Medicines is seeking an experienced omnichannel marketing content operations leader to support commercial customer engagement across its oncology portfolio. The Associate Director will serve as the US Portfolio Omnichannel team's subject matter expert for content strategy, content supply operations, and omnichannel content activation. This newly created role will establish and scale content lifecycle planning, modular content operations, content taxonomy, content governance, and omnichannel content review, approval, and activation processes across brands, tumor types, indications, and customer audiences. The role partners with Marketing, Portfolio Omnichannel Leads, Medical, Legal, Regulatory, Analytics & Insights, IS/IT, and agency partners to ensure content is designed, approved, managed, and deployed efficiently across personal and non-personal channels. It owns the commercial Digital Asset Management (DAM) strategy and operating model, including asset lifecycle management, discoverability, reuse, and platform business requirements in partnership with IS/IT. It also owns content taxonomy strategy and governance, establishing consistent classification and metadata across brands, tumor types, indications, audiences, and channels. The Associate Director translates brand strategy, customer journeys, and engagement objectives into scalable content plans and modular frameworks that enable personalized experiences across email, websites, CRM, paid media, social media, field-triggered communications, congress activities, and future orchestration capabilities. The role establishes content operations, governance standards, review processes, and measurement approaches to improve speed-to-market, reuse, compliance, and customer relevance, while helping shape the content ecosystem for launches, in-line brands, and evolving omnichannel capabilities. Working in a matrixed environment, the role collaborates with Portfolio Omnichannel Tumor Leads and Brand Marketing Leads, who retain ownership of overall engagement strategy and business priorities. The Associate Director provides strategic leadership for content systems, workflows, modular content design, and omnichannel content activation, and drives operational excellence across brands and customer segments. As business owner for content management processes and platforms, the role works with Commercial IT and Analytics & Insights data teams to enable commercial programs, projects, initiatives, and measurement, and liaises with ex-US capability teams as needed. The position leads and manages the framework to create, manage, and deliver content; it is not a literal content-creation role.

Requirements

Bachelor's degree.
8–10 years of progressive pharmaceutical or biotechnology commercial experience.
At least 5 years of experience in omnichannel marketing, content strategy, digital marketing, marketing operations, content operations, or customer engagement.
Strong knowledge of pharmaceutical promotional review processes and regulated content development.
Experience developing omnichannel content strategies supporting HCP and patient engagement.
Experience implementing or managing modular content frameworks and content reuse strategies.
Experience working with content management systems, CRM platforms, marketing automation systems, and omnichannel engagement technologies.
Ability to translate brand strategy into scalable customer engagement programs.
Strong understanding of customer journeys, content personalization, and omnichannel activation principles.
Experience managing agency partners and complex cross-functional initiatives.
Excellent communication, stakeholder management, and influence skills.
Experience owning or managing digital asset management (DAM) platforms.
Demonstrated experience developing and governing content taxonomies.

Nice To Haves

MBA or relevant advanced degree.
Oncology launch experience.
Experience with Veeva PromoMats, Vault, Salesforce Marketing Cloud, Adobe Experience Manager, or similar platforms.
Experience with content supply chain transformation initiatives.
Familiarity with AI-enabled content creation, modular content assembly, and content automation capabilities.
Experience in a pre-commercial, launch-stage, or high-growth biotechnology environment.

Responsibilities

Partner with Portfolio Omnichannel Leads, Brand Marketing, IS/IT, and Analytics & Insights to develop omnichannel content strategies aligned with customer journeys, business priorities, channel plans, and orchestration objectives.
Develop and maintain omnichannel content architectures for coordinated activation of approved content across email, websites, CRM, social media, paid media, field- and rep-triggered communications, congress activities, and emerging channels, including platform configuration partnership with IS/IT.
Lead scalable modular content frameworks, reusable content components, and content design standards that support personalization, next-best-action, and future orchestration capabilities.
Establish and maintain end-to-end content operations for planning, creation, promotional review, approval, deployment, reuse, retirement, and measurement.
Own commercial content inventories, asset libraries, taxonomy, metadata standards, tagging structures, and documentation to improve discoverability, governance, and reuse.
Serve as business owner for the commercial DAM platform, partnering with IS/IT on its roadmap, business requirements, user access models, onboarding, training, adoption, and operational governance.
Partner with marketing operations, activation teams, agencies, and technology partners to optimize content workflows and integrate DAM assets with promotional review, CRM, content management, and marketing automation platforms.
Identify and implement improvements to content development, approval, and deployment through automation, operational efficiencies, AI-enabled capabilities, and emerging technologies.
Develop and maintain content governance standards, operating procedures, playbooks, and documentation for compliant, scalable omnichannel execution.
Partner with Analytics & Insights to establish content performance measurement frameworks and use engagement insights to optimize content strategy, modular design, activation effectiveness, and customer experience.
Work with Commercial IT and Analytics & Insights data teams to enable commercial programs, projects, initiatives, and measurement; liaise with ex-US capability teams as needed.