Senior Brand Strategist, One Horizon (Temp)

Horizon Media•New York, NY

3d•Onsite

About The Position

ONE Horizon is Horizon Media’s full-service creative agency, named Best Small Agency of the Year (MUSE) three times in a row. The agency’s mission is to elevate brands from short-lived fame to long-lasting impact by going to culture first to find one meaning. ONE full-service offering spans Brand Identity & Strategy, Comms Planning, Creative Concept through Development, and Account Leadership. The agency has a growing roster of iconic brands from Materne North America (Gogo Squeez, Jarlsberg Cheese, Freixenet, and Asahi, among others. The agency is headquartered in New York. The Senior Brand Strategist helps represent the consumer, brand, and business. You’ll have the opportunity to contribute across a diverse array of strategic areas, including research, insights, strategic grounding, and creative development. This role works closely with the agency's strategic lead and will be a significant support partner in developing the vision of the department’s practice.

Requirements

Bachelors required, preferably in a social / human-oriented field (e.g., Sociology, Psychology, Anthropology, etc.) or communication/marketing (e.g., Integrated Marketing, Brand Planning, etc.).
Work experience of 3 to 5 years in marketing, either in creative agency or market research, working in a strategic insights function.
Excellent communication and writing skills.
Digital “fluency” is expected.
Familiarity with the latest trends and developments in social media and interactive media is also required.
Able to thrive in an entrepreneurial culture where creativity and data are highly valued.

Nice To Haves

A Master’s degree or higher is desirable.
Experience outside of marketing and advertising that provides value, expertise, and fresh perspective to the Agency is desirable: digital shop, ethnic agency, ethnography, research house, retail or promotions agency, university lab, etc.
Experience with multicultural is a positive.

Responsibilities

Help develop strategic initiatives towards inspired solutions.
Dig into a client’s business, understanding category and cultural trends, and providing insight into the competitive landscape.
Be involved in positioning, platform, and messaging strategies that elevate and bring creative ideas into the world.
Synthesize and distill data, research, and cultural trends into inspiring and unexpected creative briefs.
Help to deliver insights that raise the bar for the creative work and unlock unexpected creative solutions.
Support the development of research deliverables under the direction of a Planning Director.
Conduct online research as directed and attend research interviews as appropriate.
Contribute learning and insights based on research learning.
Analyze qualitative and quantitative data, such as audience segmentation, competitive research, and market data, and translates that information into insights and strategies that will impact client brands.
Build out aspects of the strategy work.
Contribute to intellectual products for the agency and develop your plus-up superpower.
Lead the development of smaller-scale Brand Strategy deliverables with oversight and guidance, including deliverables such as Segments, Personas, Journey Maps, Core brand strategy outputs, Value Proposition, Positioning, Benefit Ladders, Brand Core outputs, Strategy Foundation development, Journey Maps, Creative Briefs, Brand Foundations, Brand Identity Models, Cultural Narratives, reports/POVs from qualitative research, communication mapping, measurement plans.