Brand Data Strategist

Kalshi•New York, NY

3d•$120,000 - $190,000

About The Position

Kalshi is looking for a highly analytical, consumer-obsessed Brand Data Strategist to help us understand what works, why it works, and how we can make better marketing decisions. As Kalshi continues to invest in brand marketing, creator partnerships, sports sponsorships, cultural moments, and large-scale campaigns, we need a rigorous approach to measuring effectiveness and generating actionable insights. Great marketing isn't just about creative intuition - it's about understanding consumer behavior, validating hypotheses, and building systems that allow teams to continuously improve. This role will sit at the intersection of brand strategy, consumer insights, and marketing analytics. You'll own campaign measurement, brand tracking, sentiment analysis, consumer research, and competitive intelligence. You'll help the marketing team understand which messages resonate, which creators drive impact, how campaigns influence perception, and where future investments should be made.

Requirements

4–8 years of experience in consumer insights, brand strategy, marketing analytics, market research, or a related field
Strong quantitative and analytical skills with experience measuring marketing effectiveness
Experience conducting consumer research, audience segmentation, and insight generation
Deep understanding of brand measurement, campaign analytics, and marketing performance evaluation
Ability to synthesize large amounts of data into actionable business recommendations
Strong communication and storytelling skills
Understanding of modern marketing, media, internet culture, and social platforms
Experience working cross-functionally with marketing, analytics, creative, and product teams
Strong ownership mentality and intellectual curiosity
Ability to operate independently and proactively identify opportunities

Nice To Haves

Experience at a leading consumer brand or top agency
Experience measuring creator marketing, sponsorships, sports marketing, or brand campaigns
Familiarity with brand lift studies, consumer panels, survey design, and market research methodologies
Experience working with consumer technology, fintech, media, sports, or entertainment brands
Experience with experimentation and creative testing frameworks
SQL, data visualization, or advanced analytics experience
Strong understanding of customer behavior and decision-making psychology
Experience building consumer insights or brand strategy functions from the ground up

Responsibilities

Build and own Kalshi's brand measurement and campaign effectiveness framework
Measure the impact of marketing campaigns across awareness, consideration, engagement, conversion, retention, and brand perception
Conduct audience and consumer research to identify target segments, messaging opportunities, and creator partnerships
Design and execute creative testing and concept validation programs before campaigns launch
Develop and maintain ongoing brand tracking programs, including awareness, consideration, sentiment, and perception metrics
Monitor brand sentiment, search interest, engagement trends, and consumer feedback across channels
Analyze campaign, creator, placement, and channel-level performance to identify key drivers of success
Partner with Data, Growth, and Marketing teams to measure brand lift and understand campaign impact
Build competitive intelligence programs that track competitor activity, messaging, sponsorships, and market positioning
Deliver recurring reports, analyses, and strategic recommendations to marketing leadership
Translate complex data into clear insights that inform creative, media, and marketing strategy
Build systems that ensure learnings are captured and applied across future campaigns