Consumer Brand Strategist

Intel Corporation•Virtual - USA AZ, AZ

2d•$121,130 - $205,910•Remote

About The Position

Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Consumer Brand Strategist to lead the strategic development of Intel's client and gaming brands. This role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies.

Requirements

Bachelor's degree in business, marketing, or a related field.
8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side
3+ years of experience presenting to executive stakeholders
3+ years of experience in technology branding
Deep expertise in brand strategy, naming, and architecture
Willing to drive strategic thinking for evolving product brands and categories
Passion for client-facing products and consumer engagement
Proven skills to influence creative strategy and visual identity systems
Experience in cross-functional collaboration with diverse teams
A track record of driving data-driven brand decision-making
Experience guiding executive-level stakeholders and fostering business alignment
Exceptional project management skills to oversee branding initiatives
Strong PowerPoint and presentation skills for executive-level communication

Nice To Haves

2+ years of experience in consumer, gaming, or client brand projects

Responsibilities

Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming.
Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation.
Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system.
Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning.
Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions.
Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling.
Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices.
Identify and implement efficiencies in branding workflows.
Direct internal and external brand and naming resources to support branding initiatives when necessary.