Senior Brand Strategist

Ethos Creative Group•Greensboro, NC

About The Position

The Senior Brand Strategist serves as a strategic leader responsible for developing and guiding brand, marketing, and communications strategies for a portfolio of clients. This role combines market intelligence, consumer insights, business strategy, creative collaboration, and client leadership to create meaningful brand differentiation and measurable business results. The ideal candidate is a curious thinker, strong communicator, and trusted advisor who can translate business objectives into actionable brand strategies while collaborating effectively with clients, creative teams, and agency leadership.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
7+ years of experience in brand strategy, marketing strategy, agency account planning, or related roles.
Demonstrated experience developing brand positioning, messaging frameworks, and integrated marketing strategies.
Exceptional presentation, facilitation, and communication skills.
Strong analytical and critical thinking abilities.
Experience leading client relationships and presenting to executive stakeholders.

Nice To Haves

Strategic Thinking
Brand Development
Client Relationship Management
Marketing Planning
Research & Insights
Business Acumen
Communication & Presentation
Creative Collaboration
Problem Solving
Leadership & Mentorship

Responsibilities

Lead discovery, research, and strategic planning initiatives for clients across multiple industries.
Develop brand positioning, value propositions, messaging frameworks, and brand architecture recommendations.
Conduct competitive analyses, market assessments, audience research, and customer journey mapping.
Identify opportunities for brand growth, differentiation, and market expansion.
Translate business goals into comprehensive marketing and brand strategies.
Serve as a primary strategic advisor for assigned client accounts.
Facilitate workshops, stakeholder interviews, and strategic planning sessions.
Present strategic recommendations and campaign concepts to executive-level client teams.
Build trusted client relationships through proactive communication and strategic guidance.
Help identify additional opportunities to support client growth and success.
Develop integrated marketing strategies encompassing digital, content, social media, paid media, public relations, and traditional channels.
Establish campaign objectives, audience targeting strategies, and measurement frameworks.
Analyze marketing performance data and provide actionable recommendations.
Guide annual marketing plans and long-term growth initiatives.
Partner with creative, content, digital, and account service teams to ensure strategic alignment throughout project execution.
Develop creative briefs and strategic foundations for campaigns and brand initiatives.
Review creative work to ensure consistency with established brand strategy and objectives.
Provide strategic feedback that strengthens messaging and overall effectiveness.
Monitor consumer behavior, industry trends, and emerging market opportunities.
Conduct qualitative and quantitative research to support strategic recommendations.
Synthesize complex information into clear, compelling insights and presentations.
Maintain expertise in branding, marketing, communications, and business strategy best practices.
Contribute to agency thought leadership, business development, and strategic growth initiatives.
Participate in new business pitches and proposal development.
Mentor junior strategists, account managers, and team members.
Support continuous improvement of agency strategic processes and methodologies.