Brand & Marketing Strategist

YW Calgary • Calgary, AB

2d • Hybrid

About The Position

The Brand and Marketing Strategist is a visionary marketing professional who drives high-level strategy and oversees major brand and marketing initiatives. This role develops and implements strategic marketing plans, ensures brand consistency and leads large-scale projects and campaigns. Working closely with the Creative Director, the position serves as a key advisor on branding, audience engagement and market positioning, aligning marketing efforts with organizational goals.

This position typically works 37.5 hours per week and is eligible for a hybrid work arrangement.

Requirements

• Post-secondary education in Marketing, Digital Marketing, Communications, or a related field
• Minimum 5 years of experience in strategic marketing, branding, digital marketing, or related roles

Nice To Haves

• Demonstrated experience leading large-scale marketing and branding initiatives
• Strong project management skills, including experience overseeing campaign development or comparable projects
• Knowledge of audience engagement, brand positioning and marketing analytics
• Excellent written and verbal communication skills for diverse audiences.
• High proficiency with marketing technologies, digital platforms and emerging industry trends
• Experience working in the non-profit sector, fundraising environments, or mission-driven organizations

Responsibilities

• Lead and coordinate brand strategies that align with organizational objectives
• Ensure consistent brand messaging across all marketing materials, campaigns and channels
• Analyze market trends and audience insights to refine brand positioning and strengthen engagement
• Facilitate cross-functional collaboration and stakeholder alignment to support organizational priorities
• Collaborate with the Creative Director to develop integrated marketing campaigns and digital content strategies
• Implement and maintain workflows that support effective execution across the Brand and Marketing team
• Partner with internal teams to align marketing initiatives with enterprise and program goals
• Develop strategic marketing tactics and key messages tailored to diverse audiences
• Evaluate campaign performance leveraging reporting and analytics and continuously refine marketing approaches
• Lead large-scale marketing projects, including campaigns, events and brand positioning initiatives
• Coordinate and manage relationships with external vendors, designers, developers and consultants
• Monitor project timelines, budgets, deliverables and performance outcomes
• Ensure projects are completed on time, within budget and aligned with strategic objectives
• Provide strategic marketing expertise and guidance to internal teams and stakeholders
• Delegate operational marketing activities within Brand and Marketing team members while maintaining oversight of timelines and strategic alignment

Benefits

• Truly rewarding work; contribute to lasting, positive change for individuals and our community
• A supportive team environment and opportunities for professional development
• Comprehensive benefits including an employee assistance plan
• Paid time off (for eligible roles; prorated based on start date) includes: 3 weeks of paid vacation, 6 personal days, 12 sick days, A paid day off to celebrate your birthday

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree