Marketing Strategist

Solais Lighting, LLC•Frisco, TX

13h•Onsite

About The Position

Solais Lighting is seeking a Marketing Strategist to enhance and expand its digital marketing initiatives. This position will be instrumental in managing social media, email campaigns, website content, SEO, analytics, and campaign planning for a rapidly growing architectural lighting manufacturer. The role involves direct collaboration with the VP of Marketing and cross-functional teamwork with sales, operations, engineering, and leadership to transform technical product details into compelling and effective marketing materials. The ideal candidate will possess strategic thinking abilities, strong writing skills, a data-driven approach to performance measurement, and a commitment to developing scalable marketing processes. Prior knowledge of architectural lighting is not required, as the company is prepared to provide training in this area; the focus is on the candidate's thinking, learning aptitude, and B2B marketing approach.

Requirements

3–5 years of marketing experience.
Strong storytelling, writing, and communication skills.
Experience with B2B marketing, preferably in manufacturing, architectural products, building products, commercial interiors, technology, industrial products, or another technical industry.
Experience with social media, email marketing, website content, SEO, and campaign reporting.
Comfort reviewing data and turning it into useful recommendations.
Curiosity, organization, and a willingness to learn.
Ability to manage and own multiple projects and tasks without losing attention to detail.
Interest in building something, not just maintaining what already exists.

Nice To Haves

Bachelors in marketing, communications, or related field preferred
LinkedIn company page management
Email marketing platforms
HubSpot or similar CRM/marketing automation tools
Google Analytics / GA4
WordPress or another CMS
SEO tools or keyword research
Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Paid digital campaigns or LinkedIn Ads
Campaign reporting or KPI dashboards

Responsibilities

Manage and help grow Solais’ digital presence across LinkedIn, email, and web.
Plan and support marketing campaigns for product launches, company news, customer stories, and industry topics.
Write and edit LinkedIn posts, email campaigns, website copy, blog-style content, case studies, and landing page content.
Build and optimize monthly email campaigns.
Support SEO through keyword research, content updates, metadata, and website improvements.
Track performance across website, email, and social media.
Recommend A/B tests and campaign improvements based on results.
Help organize marketing assets, workflows, and reporting.
Create and document repeatable processes that make the marketing department more efficient and scalable.
Collaborate with sales, product management, engineering, and leadership on marketing initiatives.
Assist with other marketing, showroom, tradeshow, office, and customer-facing needs as they come up.