Senior Brand Manager - Black Label® Bacon - Retail - Corporate Office (Austin, MN)

Hormel Foods • Austin, MN

6d • Onsite

About The Position

The Senior Brand Manager will lead marketing strategy and business management for a subset of the Black Label® Bacon retail portfolio, with multiple direct reports. The role is responsible for stewarding the product portfolio and delivering short- and long-term financial results through business management, product renovation and innovation, and marketing programs. Based at Hormel Foods’ global headquarters in Austin, Minnesota, the position works across marketing, sales, operations, logistics, forecasting, and purchasing, as well as with agency partners and retail customers. Travel is required about 10% of the time. A relocation package to the Austin area may be offered if required. Hormel Foods does not offer employment-based visa sponsorship for this position.

Requirements

• Bachelor’s degree and 5–8 years of marketing, marketing-related, or sales experience; alternatively, an MBA and 3–5 years of such experience.
• Proven ability to use analytics, consumer insights, and business acumen to create comprehensive business plans.
• Strong understanding of syndicated, shipment, primary, and secondary research data, and ability to interpret results for decision-making.
• Initiative and a self-starter mentality.
• Demonstrated experience managing and developing direct reports and deploying team resources to deliver business objectives.
• Proven problem-solving and decision-making skills.
• Ability to work effectively in a team environment on complex projects.
• Strong interpersonal, verbal, and written communication skills.
• Strong organizational savvy, negotiating skills, and conflict-resolution skills.
• Demonstrated aptitude and effectiveness in budget and financial management.
• Must be authorized to work in the United States for any employer and must not require work-visa sponsorship now or in the future.

Nice To Haves

• MBA preferred.

Responsibilities

• Develop and execute annual operating plans, financial targets, and brand or business objectives, strategies, and tactics.
• Own and manage the P&L, including volume, net revenue, gross margin, marketing mix, margin improvement, pricing and trade strategies, and marketing budgets.
• Provide oversight and direction for critical business processes, including Integrated Business Planning.
• Develop a three-year growth pipeline and identify product and line-extension opportunities by analyzing consumer trends, market needs, and potential; build business cases and drive launches with retail sales.
• Lead governance and portfolio review processes to support resource allocation and strategic fit for initiatives.
• Work with agency partners to develop annual consumer media, promotion, and public relations plans.
• Deploy the team to analyze the business, category trends, and competitive landscape, and develop insights and actions to meet objectives.
• Lead the team in developing short- and long-term innovation plans, including white-space opportunities, product extensions, category expansion, and packaging improvements.
• Lead brand equity development and consumer engagement strategies and tactics.
• Evolve pricing strategies across retail customer channels by monitoring raw material markets and adjusting pricing and promotional plans; use Price Pack Architecture research to shape the portfolio and retailer pricing strategies.
• Lead operations, logistics, forecasting, and purchasing departments in managing finished-goods and supply inventories.
• Lead and manage indirect cross-functional team members on projects supporting brand initiatives and business needs.
• Monitor marketplace dynamics and implement corrective action when necessary.
• Work closely with national category sales and the direct sales force to grow the brand, coordinate promotion timing and supply chain needs, and protect distribution.
• Develop channel strategy, support customer category and brand opportunities and challenges, and work with category management on strategic selling.
• Present the category vision to top customers in face-to-face meetings and in frequent meetings with the direct sales team.

Benefits

• Comprehensive medical coverage
• Dental coverage
• Vision coverage
• Discretionary annual merit increases
• 401(k) with employer match
• Stock purchase plan
• Paid time off
• Free two-year community or technical college tuition for children of employees
• Relocation package to the Austin, Minnesota area may be offered if required

What This Job Offers

• Job Type: Full-time
• Career Level: Senior