Senior Brand Manager - Black Label® Bacon - Retail - Corporate Office (Austin, MN)

Hormel Foods Family of Companies • Austin, MN

4h • $122,800 - $171,925 • Onsite

About The Position

Hormel Foods is hiring a Senior Brand Manager to grow the Black Label® Bacon retail brand. The role leads marketing strategy and business management for an assigned portion of the portfolio, with responsibility for portfolio stewardship and short- and long-term financial results through business management, product renovation and innovation, and marketing programs. The position has multiple direct reports and works with internal cross-functional teams, sales, and agency partners.

The Senior Brand Manager develops and executes the annual operating plan, owns the P&L, manages pricing, trade strategies, margins, and marketing budgets, and guides business planning processes. The role identifies growth opportunities and develops a three-year innovation pipeline using consumer and market insights. It also leads brand equity and consumer engagement strategies, pricing and channel development, and customer-facing category vision. The position is based at Hormel Foods’ Global Headquarters in Austin, Minnesota, with 10% travel. A comprehensive relocation package may be offered if required.

Requirements

• Bachelor’s degree and 5–8 years of marketing, marketing-related, or sales experience, or an MBA and 3–5 years of marketing, marketing-related, or sales experience.
• Ability to understand and leverage analytics, consumer insights, and business acumen to create comprehensive business plans.
• Strong understanding of syndicated, shipment, primary, and secondary research data and ability to interpret results for decision-making.
• Initiative and a self-starter mentality.
• Demonstrated experience managing and developing direct reports and deploying team resources appropriately.
• Problem-solving and decision-making skills.
• Ability to work effectively in a team environment on complex projects.
• Strong interpersonal, verbal, and written communication skills.
• Organizational savvy, negotiating skills, and conflict resolution skills.
• Aptitude and effectiveness in budget and financial management.
• Must not now or in the future require sponsorship for a work visa.
• Must be authorized to work in the United States for any employer.

Nice To Haves

• MBA preferred.

Responsibilities

• Develop and execute annual operating plan financial targets and brand/business objectives, strategies, and tactics.
• Achieve volume, net revenue, gross margin, and marketing mix targets.
• Own the P&L and manage margin improvement initiatives, pricing and trade strategies, and marketing budgets.
• Provide oversight and direction for critical business processes, including Integrated Business Planning.
• Develop a three-year growth pipeline and identify product and line-extension opportunities by analyzing consumer trends and market needs and building business cases.
• Drive the launch of initiatives with retail sales.
• Champion Governance and Portfolio Review processes to support resource allocation and strategic fit.
• Work with agency partners to create annual consumer media, promotion, and public relations plans.
• Deploy the team to analyze the business, category trends, and competitive landscape and develop insights, recommendations, and actions.
• Lead the team in identifying consumer needs and developing short- and long-term innovation plans, including white-space opportunities, product extensions, category expansion, and packaging improvements.
• Lead brand equity development and consumer engagement strategies and tactics.
• Evolve pricing strategy across retail customer channels by monitoring raw material markets and adjusting pricing and promotional plans as needed.
• Use Price Pack Architecture research to evolve the product portfolio and retailer pricing strategies.
• Lead operations, logistics, forecasting, and purchasing departments in managing finished goods and supply inventories.
• Lead and manage indirect cross-functional team members on projects supporting brand initiatives and business needs.
• Monitor marketplace dynamics and implement corrective action when necessary.
• Work with national category sales and the direct sales force to deliver brand sales growth, including promotion timing, supply-chain coordination, and distribution protection.
• Develop channel strategy, address customer category and brand opportunities and challenges, and work with category management on strategic selling.
• Present the category vision to top customers in face-to-face meetings and meet frequently with the direct sales team.
• Manage and develop direct reports and deploy team resources to deliver business objectives.

Benefits

• Comprehensive medical coverage.
• Dental coverage.
• Vision coverage.
• Discretionary annual merit increases.
• 401(k) with employer match.
• Stock purchase plan.
• Paid time off.
• Free two-year community/technical college tuition for children of employees.
• A comprehensive relocation package to the Austin, Minnesota area may be offered if required.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior