Brand Manager I/II - Jennie-O® Brand - Retail - Corporate Office (Austin, MN / Willmar, MN)

Hormel Foods • Austin, MN

5d • Onsite

About The Position

Hormel Foods Corporation is seeking a Brand Manager for the Jennie-O® retail brand, based at its corporate office in Austin or Willmar, Minnesota. The position operates independently and requires demonstrated success in brand strategy, brand management, and innovation. The Brand Manager recommends actions to drive or redirect the business and is accountable for business planning, long-range strategy, and portfolio performance. The position level, Brand Manager I or II, will be determined based on qualifications and experience.

The role works with the Marketing Director and Senior Brand Manager on long-range planning and the annual operating plan, and partners with finance, sales, agencies, operations, logistics, forecasting, and purchasing teams. It leads innovation and brand-equity efforts, supports customer and channel development, and manages day-to-day business execution. Travel is required 10%–20% of the time. A comprehensive relocation package to Austin or Willmar may be offered if required.

Requirements

• Bachelor’s degree.
• 3–6 years of retail experience, including cross-functional experience such as retail sales and marketing.
• Pattern of initiative and success.
• Proven problem-solving and decision-making skills.
• Ability to work effectively in a team environment on a variety of complex projects.
• Strong analytical and time-management skills.
• Highly developed interpersonal and organizational skills.
• Well-developed written and verbal communication skills.
• Demonstrated creative-thinking skills.
• Demonstrated aptitude and effectiveness in budget and financial management.
• Must be authorized to work in the United States for any employer and must not now or in the future require work-visa sponsorship.

Nice To Haves

• MBA.

Responsibilities

• Work with the Marketing Director and Senior Brand Manager to create the long-range plan and develop and execute annual operating plan targets for the assigned portfolio.
• Establish business objectives, strategies, and tactics to attain annual operating plan goals; achieve volume, net sales, and gross margin targets.
• Work with Financial Planning & Analysis to monitor and update P&L forecasts.
• Identify new product and line-extension opportunities by analyzing consumer trends, assessing market needs and potential, and building business cases.
• Collaborate across teams to ensure strategies are understood and plans are executed in support of long-range plans and strategies.
• Manage brand-equity development and consumer-engagement strategies and tactics.
• Work with agency partners to create annual consumer media, promotion, and public relations plans.
• Support operations, logistics, forecasting, and purchasing teams in managing finished-goods and supply inventories.
• Lead and manage indirect cross-functional team members on projects that support brand initiatives and business needs.
• Work with the national category sales manager and direct sales force to grow the brand, including coordinating promotion timing and supply chain and protecting distribution.
• Support retail customer engagement by participating in customer sales calls, developing sales presentations or content, and helping address customer category and brand opportunities and challenges.
• Develop trade strategy and the national trade budget with the national category sales manager counterpart.
• Monitor marketplace dynamics and implement corrective action when needed.
• Manage day-to-day business execution, including item setup, licensing, packaging projects, new item development, project management, Integrated Business Planning, and S&OE.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Discretionary annual merit increases.
• 401(k) with employer match.
• Stock purchase plan.
• Paid time off.
• Free two-year community or technical college tuition for employees’ children.
• A comprehensive relocation package to Austin or Willmar may be offered if required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level