Senior Brand Manager (f/m/d)
foodspring
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Posted:
August 1, 2023
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Hybrid
About the position
This job offers the opportunity to lead the platform team and drive the future direction of their platforms. The role involves defining and implementing a long-term strategy, analyzing brand health, managing the innovation agenda, and developing strategic partnerships. The ideal candidate should have a passion for health and well-being, experience in consumer marketing and project management, and the ability to thrive in a fast-paced environment.
Responsibilities
- Lead the platform team in delivering strategy and driving the future direction of their platforms
- Define and implement a 1+year strategy and partner with key functions to ensure delivery
- Own Brand Equity delivery, analyze brand health, and drive action
- Act as the ultimate brand guardian, ensuring brand guidelines and integrity are maintained
- Partner with other teams to optimize the portfolio for long-term success
- Develop a 3-year pipeline and manage innovation projects
- Support in developing strategy behind Media / Communications plans
- Manage platforms to agreed budget
- Support in developing the long-term core strategic partnership agenda & ultimate approval of all partnerships (people & business)
Requirements
- A passion for health & well-being / food segment / FMCG industry
- 5+ years of experience in a similar role, preferably with experience in people management
- Background in consumer marketing, preferably within FMCG
- Experience leading innovation & media - overseeing E2E process (strategy - delivery)
- Excellent Project Management skills with a track record of bringing projects to market
- Analytical skills and Strategic Thinking
- Self-starter, capable of owning and driving agenda to support business goals
- Team player who thrives in a fast-paced environment
- Completed university degree, ideally in Marketing or similar
Benefits
- International friendly workplace with employees from over 20 countries – 53% of us are female
- 30 vacation days per year
- Hybrid set up: A balance between your presence in our modern office and home comfort as well as 30 days per year to work from any EU country
- Urban Sports Club discounted memberships
- English as a company language
- Free snacks and drinks
- Real impact on future of healthy nutrition by working on unique and exciting projects
- Testing our products plus employee discount on all orders and implementing your new innovative ideas
- Participation in office parties, team, cultural, sport and volunteering events to boost your creativity and build team spirit