Brand Activation Manager (f/m/d)

As a Brand Activation Manager at foodspring, you will be responsible for the in-year delivery of marketing activations and the full marketing plan for different markets. You will apply PDCA methodology to analyze performance gaps and identify short-term opportunities, manage social media and content calendar, and oversee the end-to-end delivery of country events. Additionally, you will be responsible for implementing and executing country-specific partnerships and optimizing existing partnerships. The ideal candidate should have a minimum of 2 years of experience in brand marketing, strong project management skills, and a passion for health and well-being in the FMCG industry.

• Be responsible for the in year delivery of each country marketing activation / in year delivery of the full marketing plan
• Apply PDCA methodology, clarifying root cause analysis of performance gaps & identifying short-term opportunities; go-to for all tactical related actions/opportunities
• Localisation & delivery of platform campaigns/innovations
• Manage social media, content calendar and delivery
• Own the E2E delivery of all country events, setting clear KPIs and tracking deliverables
• Innovation performance tracking; work in partnership with the commercial teams to analyse performance and drive action
• Responsible for implementation and execution of all country specific partnerships (within media mix & strategically relevant)
• Optimise and amplify key existing partnerships, and manage renewals and on-going strategic discussions

• Minimum 2 years experience in brand marketing / brand activation, preferably within FMCG
• Leading of external partners & proven track record of delivering cross-functional plans
• Experience in social media management, event activation & PR is a plus
• Experience in influencer management is a plus
• Project management experience, working as part of cross-functional teams
• Excellent organizational skills, detail-oriented & results-driven
• Strong analytical skills
• A passion for health & well-being / food segment / FMCG industry
• Creative thinking with a consumer-centric mindset
• Education: University degree in Business/Marketing

• 30 vacation days per year
• Hybrid set up: A balance between office and remote work, with the ability to work from any EU country for 30 days per year
• Urban Sports Club discounted memberships
• English as a company language
• Free snacks and drinks
• Real impact on the future of healthy nutrition through unique and exciting projects
• Testing of products and employee discount on all orders
• Participation in office parties, team, cultural, sport, and volunteering events to boost creativity and build team spirit