Senior Associate, Lifecycle Marketing
About The Position
The Senior Associate, Digital Marketing within lifecycle marketing is responsible for driving performance and optimizing customer email and SMS experiences across application experiences. This data-driven lifecycle marketer contributes to strategy and executes testing, approvals, validation, and performance monitoring. The role partners closely with the Senior Manager of Funnel and Retention Marketing, analytics, product, campaign operations, creative, and risk stakeholders to identify opportunities, execute testing strategies, improve conversion performance, and deliver measurable business outcomes. The position develops testing roadmaps, analyzes funnel performance and customer behavior, recommends optimizations, and owns assigned marketing experiences, campaigns, or funnel stages from planning through results analysis. It also supports broader go-to-market strategies or products and keeps informed about industry trends, competitive activity, and emerging marketing best practices.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- At least 3 years of experience in digital marketing, email marketing, lifecycle marketing, CRM marketing, journey marketing, or funnel optimization.
- Strong analytical skills, including interpreting performance data and turning insights into recommendations.
- Experience managing and optimizing marketing campaigns across one or more channels.
- Advanced proficiency in Microsoft Excel, Microsoft PowerPoint, and other marketing tools.
- Strong project management and organizational skills.
- Excellent written, verbal, and presentation skills.
- Proactive, results-oriented mindset, with the ability to identify opportunities for improvement and drive measurable results.
Nice To Haves
- Experience with email campaign build or email platforms such as Zeta, Salesforce, or HubSpot.
- Experience with customer journey orchestration platforms, marketing automation tools, or CRM systems.
- Familiarity with acquisition, lifecycle retention, or funnel marketing strategies.
- Experience working in a highly regulated industry.
Responsibilities
- Develop and execute testing roadmaps to improve customer engagement and conversion across the customer journey, including email and SMS.
- Partner with the Senior Marketing Manager and Analytics to identify performance drivers, diagnose conversion gaps, and measure business impact in funnel email and SMS experiences.
- Recommend audience, cadence, messaging, creative, and channel optimizations based on performance data and customer behavior.
- Contribute to strategy planning based on data and performance indicators.
- Monitor and analyze funnel performance across key stages, identify conversion opportunities, and improve overall efficiency.
- Own regular performance reporting and provide stakeholders with concise insights, trends, and recommendations.
- Track and evaluate metrics such as open rates, click rates, pull-through rates, and overall funnel conversion to inform strategy recommendations.
- Support new broader go-to-market strategies or products.
- Own campaigns end to end, including stakeholder approvals, quality assurance, and performance monitoring.
- Independently manage assigned marketing experiences, campaigns, or funnel stages from planning through results analysis.
- Ensure campaign initiatives align with business goals and customer needs.
- Collaborate with key stakeholders to drive initiatives forward.
- Stay informed about industry trends, competitive activity, and emerging marketing best practices.
Benefits
- Competitive base salaries
- Bonus incentives
- Generous PTO, floating holidays, and 12 observed federal holidays
- 401(k) with employer match
- Medical, dental, vision, hospital indemnity, critical illness, and pet insurance
- Employer-paid short-term and long-term disability and basic life insurance
- Flexible hybrid working arrangements
- Paid parental leave and adoption reimbursement programs
- On-site staffed fitness centers in Delaware and a gym subsidy for locations outside Delaware
- Confidential counseling support (EAP), Health Advocacy services, and a Wellness program with financial incentives
- Tuition reimbursement and Family Scholarship Programs
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
