Senior Associate, Experience Design

New York Life•New York, NY

3d•$100,000 - $143,000•Hybrid

About The Position

As a Senior Product Designer focused on brand & activation, you’ll lead the visual and experiential expression of NYL.com across key journeys and touchpoints. This role owns design execution and evolution within the brand & activation lane, ensuring experiences are scalable, consistent, and aligned to the NYL.com experience model (modular, intent-driven, and system-based). You are responsible for how the brand shows up across high-visibility moments and everyday experiences—ensuring consistency across campaigns, entry points, and downstream journeys. This includes identifying where patterns break and informing system-level improvements that support scalable brand expression. You’ll take direction at the initiative level and translate it into cohesive visual systems, interaction patterns, and shipped experiences. In parallel, you’ll define reusable patterns for activation and storytelling, reducing one-off design and strengthening consistency across the ecosystem.

Requirements

Portfolio Please include a portfolio or case studies as a document or link with your resume when applying, including any passwords. Please DO NOT use Drop box or other file sharing solution, we cannot access it.
Expert understanding of human-centered design principles, interaction design, visual design, and user experience.
A bachelor's in a relevant field such as Design, Interaction Design, Communication Design or a related discipline. Equivalent practical experience will also be considered.
You’re a designer who thinks beyond the UI—someone who understands how experience, content, and intent come together to drive outcomes.
5–8+ years of experience designing digital experiences, with strong visual and interaction design craft
Proven experience designing brand-driven, campaign, or storytelling experiences across digital touchpoints
Strong understanding of how brand expression scales across journeys and systems, with the ability to identify and address inconsistencies across experiences
Ability to translate brand principles and business goals into clear, consistent design decisions, including navigating tradeoffs across teams and constraints
Experience working within component-based design systems, balancing consistency with expressive flexibility and contributing to pattern definition
Strong understanding of content structure and storytelling, and how it supports user intent across journeys
Ability to take defined direction and execute with a high degree of ownership in ambiguous environments
Strong collaboration skills across Product, Engineering, Marketing, and Content
Ability to connect experiences across touchpoints, ensuring brand consistency across campaigns, entry points, and downstream journeys
Adaptable with the ability to bring clarity and structure to ambiguity.
Strong communication skills: Ability to leverage your expert communication, presentation, and interpersonal skills with cross-functional teams, stakeholders, and executives.
Strong organization and attention to detail.

Nice To Haves

Experience designing across both marketing (CMS-driven) and product (application) environments
Familiarity with analytics tools (e.g., Adobe Analytics, Google Analytics) and experimentation platforms
Experience in financial services or other regulated industries with complex decision-making journeys
Experience working on multi-step, high-consideration user flows that support exploration, evaluation, and decision-making
Experience working within CMS or component-based systems balancing flexibility with consistency
Experience in life insurance, financial services, or other highly regulated industry for complex application or servicing experiences

Responsibilities

Lead experience across journeys for website
Define, extend, and apply cohesive visual and interaction patterns across journeys and touchpoints
Drive consistency and quality across experiences, ensuring alignment with brand standards
Translate brand principles into clear, usable design patterns, modules, and experiences within defined system
Elevate the overall quality and craft of execution across workstreams
Define and scale reusable patterns for activation experiences, reducing one-off design and improving consistency across campaigns and touchpoints
Support brand activation & campaign experiences
Design high-impact campaign and activation experiences (e.g., sponsorships, launches)
Ensure campaign work connects back into the broader .com ecosystem
Apply reusable patterns to activation work to support scalability and consistency
Balance storytelling, engagement, and conversion within campaign experiences
Apply and evolve design systems
Apply design system components, templates, and patterns across experiences, ensuring alignment with system standards
Identify gaps in visual or interaction patterns and propose improvements in alignment with design system direction
Inform and shape system evolution by identifying gaps in brand expression and proposing scalable patterns for inclusion
Ensure consistent use of typography, color, spacing, and interaction standards
Ensure brand expression scales effectively within system constraints by prioritizing reusable patterns over one-off solutions
Deliver high-quality, production-ready work
Ensure designs are implementation-ready and aligned with system standards
Define key interaction details and states to support high-quality build
Partner with Product, Engineering, and Content to ensure accurate delivery
Execute within defined strategy and direction
Translate initiative-level direction into cohesive visual and interaction solutions
Manage multiple workstreams while maintaining a high bar for quality and consistency
Identify inconsistencies or gaps across experiences and proactively address them
Communicate design decisions, tradeoffs, and updates clearly to stakeholders and design leadership
Stay aligned with design leadership on priorities, direction, and standards
Escalate requirements that fall outside established system patterns
Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated touchpoints
Own design decisions within the brand & activation lane that align with system standards and brand principles; escalate only when cross-lane or system-level tradeoffs are required