Senior Analyst - Experience & Marketing Insights

AICPA•Durham, NC

7d•$61,000 - $87,000•Hybrid

About The Position

The Senior Analyst supports data-driven decision-making by analyzing business, public, and open-source data; resolving data quality and integrity issues; creating accurate and insightful reports; and developing dashboards and visualizations. The role supports research projects and Marketing Operations and provides insights to decision-makers. It reports to the Senior Manager - Marketing Intelligence & Insights. The position can be performed remotely in the United States, except in California, or on a hybrid schedule with two days per week in the Durham office.

Requirements

Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field.
At least 3 years of experience building dashboards and delivering insights to business teams.
Experience using Python and Power BI for advanced modeling.
Experience with SQL.

Responsibilities

Gather, clean, and analyze data to identify trends and patterns and produce applicable insights.
Define segmentation models across propositions, programs, and audiences.
Conduct regular data audits to support a reliable single source of truth.
Develop data models and append data from multiple sources to deepen understanding and enable personalization.
Help identify member or student status and membership-type changes.
Establish and implement best practices and provide training for data-sharing requests to support compliance with laws and regulations.
Design dashboards and reports to track performance using relevant tools such as Tableau, Power BI, and Qlik.
Use data visualization to present complex data.
Develop new ways to apply technology and automation to reporting.
Support Marketing Operations by ensuring data sources are reliable and promoting automation and streamlined customer journeys.