Senior Analyst, Analytics/Insights

Adelphi Group • New York, NY

1d • $85,000 - $115,000 • Hybrid

About The Position

The Senior Analyst, Analytics/Insights drives business growth through data-driven insights by designing and delivering actionable dashboards, reports, and analytics solutions. The role collaborates with cross-functional teams, media partners, and stakeholders to plan, execute, and evaluate marketing initiatives, using data analysis, visualization, and mining techniques. It uses Excel, data visualization tools, and other technologies to uncover trends, optimize performance, and inform strategic decisions across media delivery, website analytics, social media, and Customer Relationship Marketing (CRM).

The position extracts, validates, and interprets data from multiple marketing and database platforms; collects and summarizes data using web and media analytics, customer databases, social listening, and research platforms; and creates automated dashboards and PowerPoint reports. It also supports accurate measurement through media and website tagging, derives and communicates findings from diverse data sources, and integrates KPIs and benchmarks into dashboards and reports to inform business decisions.

Omnicom policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless the agency or manager directs additional in-office days. The stated salary range is $85,000–$115,000. Omnicom describes its commitment to hiring and developing exceptional talent and building inclusive teams, and states that it provides equal employment opportunities in accordance with applicable law.

Requirements

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science, with coursework in Marketing, Media, and Data Analytics.
• At least 1 year of experience in marketing analytics or related fields.
• Advanced Excel skills.
• Intermediate-to-advanced PowerPoint skills.
• Experience with programming languages such as R, SAS, SPSS, or SQL.
• Experience with digital analytics tools such as Google Analytics, Adobe, Webtrends, or Google Tag Manager.
• Competency in dashboarding tools such as Tableau, PowerBI, Google Data Studio, or Datorama.
• Ability to summarize disparate datasets using platforms such as Excel, Tableau, PowerPoint, and SQL.
• Proficiency in website and media (UTM) tagging.
• Strong analytical and problem-solving skills, including the ability to address complex business challenges using data-driven approaches.
• Ability to adapt to changing business needs and fast-paced environments.
• Ability to bridge technical expertise with business understanding to support informed decision-making and strategic insights.

Responsibilities

• Extract, validate, and interpret data from multiple marketing and database platforms, ensuring data quality and hygiene.
• Collect and summarize data using web and media analytics tools, customer databases, social listening tools, and research platforms.
• Build automated dashboards using PowerBI or Tableau and create PowerPoint reports from summarized data sets.
• Communicate insights effectively through reports and presentations.
• Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking and measurement.
• Analyze diverse data sources to derive key findings and communicate results orally or in writing, collaborating with senior analytics staff.
• Interpret measurement plans and integrate KPIs and benchmarks into dashboards and reports to inform business decisions.
• Collaborate with cross-functional teams, media partners, and stakeholders to plan, execute, and evaluate marketing initiatives.
• Use data analysis, visualization, and mining techniques to uncover trends, optimize performance, and inform strategic decisions across media delivery, website analytics, social media, and CRM.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior