Analyst, Analytics/Insights

Adelphi Group • New York, NY

2d • $68,000 - $90,000 • Hybrid

About The Position

As an Analyst, Analytics/Insights at Omnicom Media, you will uncover actionable insights and support business growth through data-driven solutions. You will create dashboards, reports, and analytics recommendations using expertise in media, website, social media, and marketing analytics. Through data analysis, visualization, and mining, you will identify trends, optimize performance, and inform strategic decisions for stakeholders.

The role involves extracting, validating, and interpreting data from diverse marketing and database platforms; gathering insights with web and media analytics tools and other research sources; and developing reports and automated dashboards. You will also implement and validate tracking tags and provide actionable analysis and commentary for internal stakeholders and clients.

The position follows Omnicom’s policy requiring employees to work in the office at least three days per week, to the extent permitted by local law, unless their agency or manager directs additional in-office days.

Requirements

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science is preferred, with relevant coursework in Marketing, Media, and Data Analytics.
• Prior experience in marketing analytics or a related field, such as advertising, retail marketing, product marketing, online marketing, or loyalty marketing.
• Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, and dashboarding tools such as Tableau, PowerBI, Google Data Studio, or Datorama.
• Strong analytical and problem-solving skills to address complex business challenges using data-driven approaches.
• Adaptability and flexibility to work in a fast-paced, dynamic environment and respond to changing business needs.
• Ability to drive business growth through data-driven insights, technical expertise, and an analytical mindset.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms while ensuring data quality and integrity.
• Use web and media analytics tools, including Google Analytics, Adobe, and DCM, alongside social listening, search, syndicated data, and research sources to collect and summarize insights.
• Develop reports and automated dashboards using summarized data to support informed decision-making.
• Design, implement, and validate media and website tracking tags, including UTM and GTM, for accurate measurement and analysis.
• Analyze data and provide actionable commentary, findings, and observations.
• Support ad-hoc requests from internal stakeholders and clients.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level