Senior Analyst, Analytics/Insights

Adelphi Group • New York, NY

1d • $85,000 - $115,000 • Hybrid

About The Position

As a Senior Analyst, Analytics/Insights, you will drive business growth through data-driven insights by designing and delivering actionable dashboards, reports, and analytics solutions. You will collaborate with cross-functional teams, media partners, and stakeholders to plan, execute, and evaluate marketing initiatives, using data analysis, visualization, and mining techniques. The role uses Excel, data visualization tools, and other technologies to uncover trends, optimize performance, and inform strategic decisions across media delivery, website analytics, social media, and Customer Relationship Marketing (CRM).

The position involves collecting and interpreting data from marketing and database platforms, using analytics and research tools, producing automated dashboards and reports, implementing tracking tags, and communicating findings in collaboration with senior analytics staff. Employees are generally required to work in the office at least three days per week, subject to local law and possible agency or manager direction.

Requirements

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science, with coursework in Marketing, Media, and Data Analytics.
• At least 1 year of experience in marketing analytics or related fields.
• Advanced Excel skills and intermediate-to-advanced PowerPoint skills.
• Experience with programming languages such as R, SAS, SPSS, or SQL.
• Experience with digital analytics tools such as Google Analytics, Adobe, Webtrends, or Google Tag Manager.
• Competency in dashboarding tools such as Tableau, Power BI, Google Data Studio, or Datorama.
• Ability to summarize disparate datasets using platforms such as Excel, Tableau, PowerPoint, and SQL, and proficiency in website and media (UTM) tagging.
• Strong analytical and problem-solving skills, including the ability to address complex business challenges with data-driven approaches.
• Adaptability to changing business needs and fast-paced environments.
• Ability to bridge technical expertise with business understanding to support informed decision-making and strategic insights.

Responsibilities

• Extract, validate, and interpret data from multiple marketing and database platforms, ensuring data quality and hygiene.
• Use web and media analytics tools, customer databases, social listening tools, and research platforms to collect and summarize data.
• Build automated dashboards using Power BI or Tableau and create PowerPoint reports from summarized data sets.
• Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking and measurement.
• Analyze diverse data sources, derive key findings, and communicate results orally or in writing in collaboration with senior analytics staff.
• Interpret measurement plans and integrate KPIs and benchmarks into dashboards and reports to inform business decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior