Senior Analyst Marketing Analytics

Autozone • Memphis, TN

8d

About The Position

The Marketing Analytics & Insights team enables data-driven decisions across media measurement, experimentation, personalization, and customer intelligence. The Senior Analyst maximizes the value of marketing data and media investments by measuring, governing, and communicating program performance and translating results into clear recommendations for marketing and business leaders. The role owns marketing KPI dashboards and recurring performance reporting, ensuring data accuracy, consistent metric definitions, and alignment on performance measurement. The team values continuous learning, rigorous causal thinking, and the ability to turn complex analysis into actionable insights for partner teams and marketing leaders.

Requirements

• 2–4 years of experience in Retail Marketing, Consumer Marketing, or Digital Marketing, focused on marketing performance measurement and reporting.
• Proficiency in Python and/or R and SQL (BigQuery or equivalent).
• Experience building and maintaining dashboards in a data visualization tool such as Tableau, Power BI, or Looker, or equivalent.
• Advanced knowledge and experience with Microsoft Office, including Word, Excel, and PowerPoint.
• Working familiarity with Claude Code, Codex, Cursor, or similar agentic development tools.
• Comfort working in a fast-paced environment with multiple concurrent projects.
• Ability to translate large data sets into decision-ready recommendations for non-technical executive stakeholders.
• Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Statistics, Economics, or a related discipline.

Nice To Haves

• Hands-on experience with paid search platforms such as Google Ads or Microsoft Advertising and web analytics platforms such as Google Analytics or Adobe Analytics.
• Master’s degree.

Responsibilities

• Own the marketing measurement framework, including KPI definitions, metric governance, and reporting standards, to ensure consistency and alignment across teams and partners.
• Analyze paid search performance metrics to maximize ROAS; investigate performance fluctuations and flag conversion anomalies.
• Develop, automate, and maintain dashboards and recurring performance reports that provide timely, accurate, and actionable visibility into marketing performance.
• Analyze marketing channel and paid media performance, identify key drivers of results, and recommend ways to improve effectiveness, efficiency, and ROI.
• Translate complex data into clear, actionable insights and executive-ready recommendations that support marketing strategy and business decision-making.
• Ensure reporting integrity through data governance, validation, and quality controls.
• Partner with Marketing, Data Science, Customer Intelligence, agencies, and vendors to deliver integrated performance insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior