Senior Analyst, Marketing Analytics

Ogilvy • New York, NY

3d • $60,000 - $140,000

About The Position

Ogilvy is seeking a Senior Analyst to join its Performance Strategy team at a leading health agency supporting pharmaceutical clients. The role combines data, strategy, and storytelling, transforming complex, multi-source datasets into actionable performance insights that support measurable business impact. The analyst will connect data across ATUs, integrating web analytics, media performance, research tools, and healthcare claims data to inform optimization and long-term growth strategies. The position calls for technical fluency, strategic thinking, and the ability to communicate clear, compelling data-driven narratives to clients and internal stakeholders.

Requirements

• 2–3 years of experience in analytics, performance strategy, or a related role.
• Strong experience pulling, manipulating, and preparing large datasets for analysis.
• Technical fluency with web analytics platforms such as Google Analytics and Adobe Analytics.
• Technical fluency with media performance data, including paid search, paid social, programmatic, and display.
• Technical fluency with survey and research tools such as Mintel, Kantar, and MARS.
• Technical fluency with healthcare claims data such as IQVIA and Symphony Health.
• Proficiency in Excel and SQL.
• Strong analytical and strategic thinking skills, including the ability to synthesize insights across multiple data streams.
• Ability to translate complex data into clear, compelling insights.
• Excellent written and verbal communication skills.
• Intellectual curiosity and interest in staying current on industry trends.
• Curiosity and proficiency in using generative AI and applicable emerging technologies, with the ability to adapt to new tools and integrate AI responsibly into day-to-day work.

Nice To Haves

• Healthcare, pharmaceutical, or agency experience.
• Experience with data visualization tools such as Looker, Tableau, or Power BI.
• Ability to connect performance metrics to broader business and patient impact.
• Comfort working across ATUs and synthesizing insights at both granular and enterprise levels.
• A strategic mindset focused on explaining the significance of data and recommending next steps, not just reporting results.
• Confidence presenting and communicating effectively with senior stakeholders.

Responsibilities

• Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey and research tools, and healthcare claims datasets.
• Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities.
• Integrate digital engagement metrics with claims and research data to measure real-world impact.
• Develop insight-driven stories that inform client and internal strategic decision-making.
• Build dashboards, executive-ready presentations, and performance reporting frameworks.
• Collaborate with media, strategy, and client teams to align analytics with business objectives.
• Provide thought leadership on measurement approaches, KPIs, and performance frameworks.
• Ensure data integrity, consistency, and methodological rigor across reporting streams.

Benefits

• Competitive benefits package.
• Tools and support to succeed, autonomy to pursue new approaches, collaboration with expert colleagues across the Ogilvy network, and opportunities to do meaningful work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed