Senior Analyst, Marketing Analytics

Ogilvy Health US • New York, NY

3d • $60,000 - $140,000

About The Position

Ogilvy Health is seeking a Senior Analyst to join its Performance Strategy team, supporting pharmaceutical clients at the intersection of data, strategy, and storytelling. The role transforms complex, multi-source datasets into actionable performance insights that drive measurable business impact. The analyst connects data across ATUs, integrating web analytics, media performance, research tools, and healthcare claims data to inform optimization and long-term growth strategies.

The ideal candidate is technically fluent, strategically minded, and able to translate data into compelling narratives. The role requires experience working with large datasets, multiple analytics platforms, and healthcare or pharmaceutical data, as well as the ability to communicate findings to clients and internal teams.

Requirements

• 2–3 years of experience in analytics, performance strategy, or a related role.
• Strong experience pulling, manipulating, and preparing large datasets for analysis.
• Technical fluency with web analytics platforms such as Google Analytics and Adobe Analytics.
• Experience with media performance data, including paid search, paid social, programmatic, and display.
• Experience with survey and research tools such as Mintel, Kantar, and MARS.
• Experience with healthcare claims data such as IQVIA and Symphony Health.
• Proficiency in Excel and SQL.
• Strong analytical and strategic thinking skills, including the ability to synthesize information across multiple data streams.
• Ability to translate complex data into clear, compelling insights.
• Excellent written and verbal communication skills.
• Intellectual curiosity and an interest in staying current on industry trends.
• Demonstrated curiosity and proficiency in generative AI and applicable emerging technologies, with the ability to adapt to new tools and integrate AI responsibly into day-to-day work.

Nice To Haves

• Healthcare, pharmaceutical, or agency experience.
• Experience with data visualization tools such as Looker, Tableau, or Power BI.
• Ability to connect performance metrics to broader business and patient impact.
• Comfort working across ATUs and synthesizing insights at granular and enterprise levels.
• A strategic mindset focused on explaining why data matters and recommending next steps.
• Confidence presenting and communicating effectively with senior stakeholders.

Responsibilities

• Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey and research tools, and healthcare claims datasets.
• Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities.
• Integrate digital engagement metrics with claims and research data to measure real-world impact.
• Develop cohesive, insight-driven stories that influence client and internal strategic decision-making.
• Build dashboards, executive-ready presentations, and performance reporting frameworks.
• Collaborate with media, strategy, and client teams to align analytics with business objectives.
• Provide thought leadership on measurement approaches, KPIs, and performance frameworks.
• Ensure data integrity, consistency, and methodological rigor across reporting streams.

Benefits

• Competitive benefits package.
• Tools and support to succeed in the role.
• Autonomy to seek out new paths and better ways of working.
• Opportunities to work with colleagues who are experts across the Ogilvy network.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed