Senior Analyst, Marketing Analytics

New Engen, Inc.•Denver, CO

19h•$95,000 - $105,000•Hybrid

About The Position

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

Requirements

5+ years in analytics, measurement, or a closely adjacent field
Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
Scripting ability in Python or R is preferred with a working knowledge of SQL
Familiarity with Tableau and/or other BI tools
Understanding of e-commerce measurement frameworks and incrementality concepts
Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams
Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance
Builder mentality, with the curiosity to dig deep to uncover the “why” and not just the “what”

Nice To Haves

Web analytics or full-funnel user journey experience is a plus
Working knowledge of building and working with AI at an enterprise level is a plus
Agency or consulting experience

Responsibilities

Support Measurement Strategy and Drive Day-to-Day Execution: Key contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.
Design Testing Roadmaps and Methodologies: Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.
Translate Data into Business Impact: Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.
Partner Cross-Functionally: Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.
Build and Scale Measurement Frameworks: Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.