Senior Analyst - Digital Insights

Milwaukee Tool•Milwaukee, MT

About The Position

The Senior Analyst - Digital Insights analyzes performance across Milwaukee Tool’s digital ecosystem, including website engagement, digital marketing, ecommerce, and distributor experiences. The role turns complex data into actionable insights so business partners can understand performance, identify opportunities, and make informed decisions. It works with Digital Marketing, Ecommerce, Digital Product, UX, and other cross-functional teams to improve customer experiences, optimize investments, and drive business outcomes. The analyst investigates customer behavior, engagement, and conversion; evaluates digital marketing effectiveness and downstream business outcomes; and identifies performance drivers, customer journey friction, and opportunities for growth. The role also develops dashboards and reporting solutions, supports experimentation and measurement capabilities, and communicates recommendations that help stakeholders make business decisions. Success means business teams better understand digital performance and customer behavior, and view the analyst as a trusted advisor who translates insights into action.

Requirements

Bachelor's degree in Analytics, Marketing, Business, Statistics, or a related field, or equivalent experience.
At least 4 years of experience in digital analytics, web analytics, marketing analytics, ecommerce analytics, or a related field.
Hands-on experience with Google Analytics 4 (GA4), including traffic acquisition, event-based measurement, engagement, and conversion analysis.
Proficiency in SQL and experience querying and analyzing data across multiple sources.
Experience with data visualization and reporting tools such as Power BI, Looker Studio, or similar platforms.
Strong analytical and critical-thinking skills, including the ability to identify performance drivers and translate findings into actionable recommendations.
Excellent communication and storytelling skills, including the ability to simplify complex data, influence stakeholders, and connect insights to business outcomes.

Nice To Haves

Experience with BigQuery, Databricks, Google Tag Manager, or digital behavioral analytics tools.
Experience with digital experimentation, A/B testing, or conversion rate optimization.
Familiarity with retail media, ecommerce analytics, or distributor performance measurement.
Exposure to data clean rooms, incrementality testing, marketing mix modeling (MMM), or other advanced marketing measurement approaches.
Experience in consumer products, manufacturing, or an omnichannel business environment.

Responsibilities

Analyze customer behavior, engagement, and conversion across websites, digital products, marketing channels, and ecommerce experiences.
Evaluate digital marketing effectiveness, including traffic acquisition, campaign performance, audience engagement, and downstream business outcomes.
Identify performance drivers, customer journey friction, and opportunities to improve engagement, conversion, and commercial results.
Support analysis of distributor and retail media performance to understand digital shopping behaviors and growth opportunities.
Use Google Analytics 4 (GA4), SQL, and other analytics platforms to investigate trends, answer business questions, and develop actionable insights.
Develop dashboards, scorecards, and self-service reporting solutions for performance monitoring and faster decision-making.
Support experimentation, A/B testing, and evolving measurement capabilities, including data clean rooms, incrementality testing, and marketing mix modeling.
Partner with Analytics Engineering and Digital Measurement teams to improve data quality, measurement capabilities, and analytics enablement.
Translate complex data into clear insights and recommendations that influence business decisions.
Partner with stakeholders to define business questions, establish success metrics, and evaluate performance.
Proactively identify and quantify opportunities to improve customer experiences, marketing effectiveness, and business growth.