SENIOR ADVISOR, MARKETING CAMPAIGNS

BDC • Montreal, QC

2d • Hybrid

About The Position

BDC is looking for a Senior Advisor, Marketing Campaigns with strong strategic and execution capabilities to support the design, orchestration and optimization of multi‑channel marketing campaigns, including national webinar campaigns. In this role, you will act as a trusted expert and strategic partner to lines of business and internal stakeholders. You will contribute to the end‑to‑end lifecycle of complex marketing campaigns, from strategy and planning through execution and performance measurement, while influencing outcomes through collaboration rather than formal authority. This role balances long-term brand building with near-term performance—creating awareness, trust and familiarity with BDC while also generating measurable business results through a well orchestrated, multi-channel approach.

Requirements

• Hold a bachelor’s degree in marketing, Communications, Business Administration or a related field
• 8–10 years of relevant experience in marketing and communications, with a strong focus on planning and executing integrated marketing campaigns
• Strong project management, organizational and prioritization skills in fast‑paced environments
• Solid business and marketing acumen, including experience leveraging a broad marketing mix
• Good understanding of marketing segmentation, CRM databases and related marketing platforms
• Analytical, structured and comfortable translating data into actionable recommendations
• Collaborative team player who builds effective and lasting relationships with internal and external partners
• Comfortable communicating and presenting in both English and French, with strong written and verbal skills

Responsibilities

• Contribute to the end‑to‑end delivery of marketing campaigns, from strategic input to execution orchestration and post‑campaign analysis
• Partner closely with lines of business and Marcom stakeholders to gather inputs, identify opportunities and translate business objectives into effective campaign approaches
• Proactively identify emerging entrepreneur challenges and recommend solutions aligned with business priorities
• Ensure alignment with BDC and Marcom strategies, standards and ways of working
• Define, plan, design and measure integrated, multi‑channel marketing campaigns
• Contribute to campaigns focused on client acquisition, engagement and retention
• Participate in the ongoing prioritization and coordination of the Marcom campaign calendar, balancing impact, capacity and timing
• Design and support the execution of campaigns across multiple channels (email, webinars, web, social, content, paid digital, Client Contact Centre, PR, etc.)
• Recommend an optimal channel mix to maximize reach and effectiveness by for each segment
• Work collaboratively with Branding and Advertising, Corporate and Internal Communications, Content and Digital Experience teams by contributing to campaign briefs and asset requirements
• Liaise with Field Marketing and regional teams to support effective deployment across regions
• Oversee performance tracking and contribute to campaign analytics and reporting
• Support the definition of KPIs and success metrics
• Analyze campaign performance and identify links between marketing activities and business outcomes
• Formulate data‑driven recommendations to improve campaign effectiveness, processes and ROI
• Apply and help evolve agile and collaborative ways of working to enhance adaptability and impact
• Provide functional leadership and subject‑matter expertise across cross‑functional teams involved in campaign delivery, fostering collaboration and continuous improvement
• Act as an advisor on campaign design, execution and optimization best practices across Marcom

Benefits

• Flexible and competitive benefits
• Employee Savings and Investment Plan where BDC matches part of your voluntary contributions
• Defined Benefit Pension Plan
• $750 wellness and health care spending account
• Paid vacation each year
• Five personal days
• Sick days as necessary
• Offices are closed from December 25 to January 1
• Hybrid work model
• Opportunities for learning, training and development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior