Marketing Manager, Campaigns & Growth

Carestream Dental

11h•Onsite

About The Position

The Marketing Manager, Campaigns & Growth leads the planning, execution, and optimization of integrated marketing campaigns that drive demand generation across the U.S. & Canada. This role partners closely with the Marketing Director and cross-functional teams—including product marketing, digital, events, and marketing automation—to deliver cohesive, high-impact campaigns that improve lead quality and pipeline performance. In addition, this position leads and develops a team of marketing associates, ensuring strong execution, accountability, and continuous improvement. This is a hands-on leadership role focused on building a more scalable, data-driven demand generation engine.

Requirements

5–8 years in B2B marketing, demand generation, or campaign management.
Experience supporting multi-channel campaign execution.
Strong project management and cross-functional coordination skills.
Experience leading or managing a small team, with demonstrated ability to coach and develop talent.
Strong organizational and execution capabilities.
Analytical mindset with ability to interpret campaign performance.
Effective collaboration across teams and stakeholders.
Experience with marketing tools (Salesforce, Marketo, etc.).
Bachelor’s degree in Marketing, Business, Communications, or related field required.

Nice To Haves

Experience in healthcare, dental, or medical device industry preferred but not required.
MBA or advanced degree preferred.

Responsibilities

Develop integrated, multi-channel campaign plans aligned with business priorities.
Translate product marketing strategy and messaging into campaign execution plans.
Define campaign objectives, target audiences, and success metrics.
Support and drive end-to-end campaign execution, coordinating across digital (paid media, web, social), marketing automation (email, nurture), and events.
Ensure consistent messaging and seamless customer journey across all touchpoints.
Manage campaign timelines, deliverables, and cross-functional alignment.
Monitor campaign performance and identify opportunities to improve targeting, segmentation, lead quality, engagement, and overall campaign effectiveness.
Track and analyze campaign performance across key KPIs: MQL volume and quality, conversion rates (MQL → SQL), and engagement metrics.
Identify opportunities to improve campaign effectiveness through testing and optimization.
Support development of reporting and performance insights for leadership review.
Act as the central point of coordination across Regional Product Marketing, Marketing Automation, Social/Digital, and Events.
Lead and develop a team of marketing associates, providing direction, coaching, and performance management.
Ensure strong alignment between product messaging and campaign execution.
Support development of more structured campaign planning and execution processes.
Help improve lead management workflows and campaign tracking.
Contribute to building a more scalable and consistent demand generation approach.
Leverage CRM, marketing automation, and analytics tools to enhance efficiency and scalability.
Other duties and special projects may be assigned based on business needs.