Digital Marketing Manager - Campaigns

trane technologies•Davidson, NC

2d•$75,700 - $135,835•Hybrid

About The Position

The Digital Marketing Manager, Campaigns is responsible for leading integrated go-to-market campaign strategy, planning, orchestration, and optimization across multiple business units, audiences, and digital channels. This role partners closely with business stakeholders, sales, brand, digital, analytics, content and agency partners to develop scalable marketing programs that align business objectives, pipeline growth, customer engagement and revenue outcomes. This position serves as a strategic marketing leader within the digital marketing COE, driving campaign execution excellence, operational consistency, KPI measurement, and continuous optimization across initiatives. The role requires strong business acumen, cross-functional leadership, data-driven decision making, and the ability to manage complex integrated campaigns from strategy through execution.

Requirements

Minimum 5 years of relevant work experience in marketing, digital marketing, campaign management, paid media management or go-to-market strategy roles
Ability to handle a wide variety of projects simultaneously and react flexibly to changes that may occur
A bias towards a collaborative work culture with strong interpersonal skills and comfort in a team setting
Strong quantitative, analytical and problem-solving skills. You must be very comfortable with data analysis and able to use data to make recommendations and drive decisions.
A track record of delivering outstanding tangible results in a high-performance environment
Bachelor’s degree in business, marketing or similar

Nice To Haves

Strategic marketing leader with strong business, customer and revenue-growth mindset
Ability to translate business objectives into integrated marketing strategies and measurable campaign plans
Strong cross-functional leadership and stakeholder management skills across marketing, sales, analytics, digital and business teams
Excellent campaign planning, prioritization and program management capabilities across multiple concurrent initiatives
Strong analytic mindset with ability to leverage performance data, funnel metrics, and customer insights to drive optimization and recommendations
Experience managing integrated multi-channel campaigns across paid, owned, earned and lifecycle channels
Ability to influence without direct authority in matrixed enterprise organizations
Strong communication and executive presentation skill with ability to simplify complex initiatives into actionable recommendations
Growth mindset with focus on operational efficiency, process improvement, scalability, and continuous learning
Strong understanding of marketing technology ecosystems, campaign operations, reporting frameworks, and digital best practices

Responsibilities

Lead development and execution of integrated go-to-market campaign strategies aligned to business priorities, customer journey, and revenue objectives
Partner with business unit stakeholders, sales, brand, analytics, content, digital and agency teams to develop scalable campaign plans, messaging strategies, audience approaches, and activation roadmaps
Own campaign orchestration across channel including paid media, email, web, content, organic, nurture, and lifecycle marketing initiatives
Translate business goals and funnel targets into measurable KPIs, campaign performance frameworks, and optimization strategies
Analyze campaign, engagement, and funnel performance data to identify insights, opportunities, and strategic recommendations for continuous improvement
Identify and implement operational efficiencies, process improvements, and scalable best practices across campaign development and execution
Maintain strong understanding of industry trends, customer behaviors, digital marketing innovation, and emerging best practices to support future growth initiatives