Growth Marketing Manager, Integrated Campaigns

StackAdapt

4d•CA$76,000 - CA$90,000•Remote

About The Position

StackAdapt is seeking a Growth Marketing Manager to lead integrated marketing campaigns and drive their virtual events and webinar program. This role is hands-on, collaborative, and data-driven, responsible for delivering multi-channel campaigns that generate pipeline and awareness. The ideal candidate will excel at strategy, execution, and cross-functional coordination, working closely with Product Marketing, Marketing Operations, Content/Web, Performance Marketing, and Sales Enablement teams to align campaign strategy with GTM priorities and ensure seamless execution. This position reports to the Director, Digital & Integrated Marketing. StackAdapt is a Remote First company, open to candidates located anywhere in Canada.

Requirements

3-5 years of marketing experience (B2B, AdTech, SaaS, or Martech preferred) with a track record of owning integrated campaigns end-to-end — from planning through performance analysis.
Hands-on experience managing live virtual events and webinars using platforms such as BigMarker or ON24, including full run-of-show and live operations ownership.
Strong project management, stakeholder alignment, and cross-functional communication skills across teams including Product Marketing, Content, and Sales.
Proficiency in analyzing campaign (HubSpot, HockeyStack, or similar) and event performance data to generate insights and optimization recommendations tied to pipeline and revenue outcomes.
Ability to balance strategic thinking with executional excellence in a fast-paced, remote-first environment.

Responsibilities

Develop and execute integrated marketing campaigns supporting pipeline growth, product launches, and brand awareness initiatives with a multi-channel lens, spanning email, paid social, programmatic, virtual sponsorships, content, and digital channels.
Own end-to-end execution of live virtual events and webinars using BigMarker — from topic selection and speaker coordination to promotion, live delivery, and post-event follow-up.
Lead campaign kickoffs, cross-functional alignment meetings, and project management to keep deliverables on track across content, design, and digital teams.
Track and report on campaign and event KPIs — including MQLs, SQLs, pipeline contribution, and engagement metrics — and deliver post-campaign analyses with actionable recommendations, working closely with the Marketing Operations team.
Support quarterly G2 review collection campaigns and amplify G2 assets across owned and paid channels in coordination with Product Marketing.
Take ownership of the integrated campaign calendar and virtual event program with minimal ramp time.
Build trusted working relationships across PMM, Content, Sales, and Digital teams.
Pipeline Impact: Total lead (MQL and SQL) contribution and overall pipeline influenced by your integrated programs.
Program Performance: Webinar and live virtual event attendance rates, alongside audience engagement scores.
Execution Metrics: On-time and within-scope campaign delivery, plus a 100% completion rate on post-campaign analyses.
Campaign delivery on time and within scope
Post-campaign analysis completion rate

Benefits

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!