Integrated Marketing Manager

Zoom • San Jose, CA

2d • $97,600 - $225,700 • Hybrid

About The Position

We're looking for an integrated marketing expert to build and implement demand generation campaigns that drive online Find, Try, Buy motions for Zoom's digital-first product portfolio. This position will lead the digital buyer journey strategy across owned, earned, and paid channels to drive online product discovery, trial activations, and self-serve purchases. Success requires expertise in eCommerce demand generation, data-driven optimization, and building high-performing cross-functional partnerships to deliver measurable business outcomes.

Requirements

• Demonstrate 8+ years of experience in integrated marketing with a focus on eCommerce demand generation and digital-first go-to-market strategies
• Show proven track record driving measurable results across the full funnel, from brand awareness and lead generation to trial activations and online revenue
• Apply deep expertise in digital marketing channels including paid search, paid social, programmatic display, web, email marketing, and content marketing
• Use data and analytics tools (Google Analytics, attribution platforms, business intelligence tools) to measure performance, derive insights, and optimize campaigns
• Demonstrate experience with product-led growth motions, self-serve purchase models, and conversion rate optimization best practices
• Work effectively across functions in matrixed organizations with global teams and diverse stakeholder groups
• Possess bachelor's degree or equivalent practical experience
• Bring experience creating scalable campaign frameworks and playbooks that enable regional marketing teams to localize programs

Responsibilities

• Designing and executing integrated campaigns across digital channels to drive product awareness, trial sign-ups, and online conversions with measurable impact on traffic, engagement, and revenue
• Building full-funnel demand generation programs using marketing automation, personalization, and account-based tactics to move prospects through awareness, consideration, and purchase stages
• Partnering with product, growth, and revenue teams to align on business objectives and orchestrate omni-channel campaigns that accelerate the digital buyer journey
• Developing conversion-focused content including landing pages, email nurtures, product demos, and comparison guides that optimize user experience and drive self-serve purchases
• Implementing measurement frameworks with clear metrics across the funnel; conducting ongoing testing, analysis, and optimization to improve campaign performance and return on investment

Benefits

• award-winning workplace culture
• commitment to delivering happiness
• benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health
• support work-life balance
• contribute to their community in meaningful ways

What This Job Offers

• Job Type: Full-time
• Career Level: Senior