Manager, Integrated Marketing

Samsung•Plano, TX

1d•Onsite

About The Position

Manages the go-to-market planning and integrated marketing supporting our enterprise Display business across key strategic verticals, products and solutions with a full campaign plan, execution and reporting functions. Manages execution of marketing programs to support vertical, product and solution goals. Partners with our direct sales team, vertical leads and product leads to identify priority markets and customer segments, understand the addressable market opportunity with market share potential for the products and solutions, and develop marketing and sales strategies and campaigns with metrics and reporting coupled with enablement plans to drive Samsung revenue and market share growth. Manages campaigns, events/tradeshows, programs and materials for specific customer market channels. Collaborates with Channel marketing and sales to ensure consistency in brand execution and alignment to calendar. Provides advertising, promotional materials, and product information working with agencies and internal creative teams. Presents marketing analysis to marketing leaders and assists in developing the marketing strategy. Manages the budget from approval to performance tracking with the appropriate ROI metrics. Other duties as assigned.

Requirements

A minimum of 6 years of experience in go-to-market planning and integrated marketing.
Demonstrated ability to interact at all levels of the organization, including reporting and presenting to executives and global teams.
The ability to negotiate with and convince others, including customer leadership, directors and managers with to accept/approve plans, and project recommendations.
The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives, and cascade to team members.
Ability to work with cross-functional teams to achieve customer contracted objectives and specific team goals within established timelines and requirements.
Strong collaborator who thrives in a fast-paced, entrepreneurial environment.
Results-oriented; capable of significantly increasing business unit performance, as well as formulating and implementing strategic business decisions.
The ability to listen to the customer and articulate the customer’s needs internally.

Responsibilities

Manages the go-to-market planning and integrated marketing supporting our enterprise Display business across key strategic verticals, products and solutions with a full campaign plan, execution and reporting functions.
Manages execution of marketing programs to support vertical, product and solution goals.
Partners with our direct sales team, vertical leads and product leads to identify priority markets and customer segments, understand the addressable market opportunity with market share potential for the products and solutions, and develop marketing and sales strategies and campaigns with metrics and reporting coupled with enablement plans to drive Samsung revenue and market share growth.
Manages campaigns, events/tradeshows, programs and materials for specific customer market channels.
Collaborates with Channel marketing and sales to ensure consistency in brand execution and alignment to calendar.
Provides advertising, promotional materials, and product information working with agencies and internal creative teams.
Present marketing analysis to marketing leaders and assist in developing the marketing strategy.
Manages the budget from approval to performance tracking with the appropriate ROI metrics.
Other duties as assigned.