Manager, Integrated Marketing

Samsung Electronics•Plano, TX

3d•Onsite

About The Position

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. This role is not eligible for immigration sponsorship.

Requirements

A minimum of 6 years of experience in go-to-market planning and integrated marketing.
Demonstrated ability to interact at all levels of the organization, including reporting and presenting to executives and global teams
The ability to negotiate with and convince others, including customer leadership, directors and managers with to accept/approve plans, and project recommendations.
The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives, and cascade to team members
Ability to work with cross-functional teams to achieve customer contracted objectives and specific team goals within established timelines and requirements.
Strong collaborator who thrives in a fast-paced, entrepreneurial environment.
Results-oriented; capable of significantly increasing business unit performance, as well as formulating and implementing strategic business decisions.
The ability to listen to the customer and articulate the customer’s needs internally.

Responsibilities

Manages the go-to-market planning and integrated marketing supporting our enterprise Display business across key strategic verticals, products and solutions with a full campaign plan, execution and reporting functions.
Manages execution of marketing programs to support vertical, product and solution goals
Partners with our direct sales team, vertical leads and product leads to identify priority markets and customer segments, understand the addressable market opportunity with market share potential for the products and solutions, and develop marketing and sales strategies and campaigns with metrics and reporting coupled with enablement plans to drive Samsung revenue and market share growth.
Manages campaigns, events/tradeshows, programs and materials for specific customer market channels
Collaborates with Channel marketing and sales to ensure consistency in brand execution and alignment to calendar
Provides advertising, promotional materials, and product information working with agencies and internal creative teams
Present marketing analysis to marketing leaders and assist in developing the marketing strategy
Manages the budget from approval to performance tracking with the appropriate ROI metrics.
Other duties as assigned.