Integrated Marketing Manager

We Are Rosie•New York, NY

21h•Remote

About The Position

This is a hands-on, integrated marketing role with strong in social/influencer and creative skills, who will embed within the client’s marketing team. This role will partner with a senior marketer for direction and cross-team coordination, and needs to independently own their workstream. The role is responsible for defining cross-marketing plans for key programs, writing and evaluating creative briefs, setting strategic direction, and leading cross-functional teams to deliver a fully integrated, connected plan.

Requirements

Strong integrated marketing background
Experience in social and influencer marketing, both strategy and execution
Experience in strategy and creative management, including evaluating and guiding advertising, social, and owned-channel creative
Experience in restaurant or restaurant-adjacent industry
Comfortable operating in high ambiguity and constant change
Able to relationally balance being a strong "driver" with navigating politically sensitive environments

Responsibilities

Define cross-marketing plans for key programs
Write and evaluate creative briefs
Set strategic direction across the marketing plan
Lead cross-functional teams to deliver a fully integrated, connected marketing plan
Evaluate the current social and influencer marketing strategy and execution
Own strategy and execution for social and influencer, not just an assessment
Evaluate and guide advertising, social, and owned-channel creative
Make sure creative direction stays connected to the broader integrated plan, not developed in isolation
Develop marketing tactical plan to deliver outsized value from celebrity IP in venue games and key sporting events, inclusive of the following: Building a messaging framework tied to the IP release cadence, sequenced against concurrent Watch messaging for College Football and NFL so the moments reinforce rather than compete (in partnership with someone else who is leading the sports platform)
Partner with Media tactical plan lead to integrate overall marketing tactical plan to inform local media plan
Defining launch sequencing, internal advertising, and supporting field readiness plans
Help designing a cross-functional team way of working across Brand, Ops, PR, and Field; clarifying decision rights, handoffs, and performance accountability at each stage
Identifying and sizing any potential incremental budget required to execute the plan as scoped
Support the synthesis of the above into a distilled summary for review with the Board of Directors in September