Integrated Marketing Manager

We Are Rosie • New York, NY

1d • Remote

About The Position

This is a hands-on, integrated marketing role with strong in social/influencer and creative skills, who will embed within the client’s marketing team. This role will partner with a senior marketer for direction and cross-team coordination, and needs to independently own their workstream. The role is responsible for defining cross-marketing plans for key programs, writing and evaluating creative briefs, setting strategic direction, and leading cross-functional teams to deliver a fully integrated, connected plan.

Requirements

• Strong integrated marketing background
• Experience in social and influencer marketing, both strategy and execution
• Experience in strategy and creative management, including evaluating and guiding advertising, social, and owned-channel creative
• Experience in restaurant or restaurant-adjacent industry
• Comfortable operating in high ambiguity and constant change
• Able to relationally balance being a strong "driver" with navigating politically sensitive environments

Responsibilities

• Define cross-marketing plans for key programs
• Write and evaluate creative briefs
• Set strategic direction across the marketing plan
• Lead cross-functional teams to deliver a fully integrated, connected marketing plan
• Evaluate the current social and influencer marketing strategy and execution
• Own strategy and execution for social and influencer, not just an assessment
• Evaluate and guide advertising, social, and owned-channel creative
• Make sure creative direction stays connected to the broader integrated plan, not developed in isolation
• Develop marketing tactical plan to deliver outsized value from celebrity IP in venue games and key sporting events
• Building a messaging framework tied to the IP release cadence, sequenced against concurrent Watch messaging for College Football and NFL so the moments reinforce rather than compete
• Partner with Media tactical plan lead to integrate overall marketing tactical plan to inform local media plan
• Defining launch sequencing, internal advertising, and supporting field readiness plans
• Help designing a cross-functional team way of working across Brand, Ops, PR, and Field; clarifying decision rights, handoffs, and performance accountability at each stage
• Identifying and sizing any potential incremental budget required to execute the plan as scoped
• Support the synthesis of the above into a distilled summary for review with the Board of Directors in September

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed