Integrated Marketing Manager
About The Position
McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Manager for Integrated Campaigns. The selected candidate will be responsible for guiding the strategy and execution of key multi-channel marketing campaigns to support our K-12 business goals across all portfolios, including Math, Language Arts, Science, and Humanities, and drive customer demand and retention. As a campaign expert, this individual will leverage their proven experience to build and scale integrated marketing campaigns, report on performance across all campaign channels, and leverage research and data to improve campaign planning, targeting, and effectiveness. This is a remote position open to applicants authorized to work for any employer within the United States.
Requirements
- 3 or more years’ experience with planning, developing, and executing marketing plans.
- Bachelor's degree in Marketing, Business, Communications, or relevant field.
- Proven success managing all aspects of a multi-channel campaign including strategy development, concepting, execution, measurement, and optimization.
- Proven expertise in project management with the ability to navigate internal processes to meet established timelines and budgets.
- Ability to analyze and synthesize business objectives to create a well-aligned campaign strategy and execution plans with clearly defined goals and metrics.
- Experience managing multiple campaigns at the same time, and working with multiple internal and external teams to ensure campaigns are launched seamlessly and optimized to achieve greatest impact.
- Strong organizational and project management skills.
- Excellent verbal and written communication skills.
- Confidence and willingness to take risks and make smart decisions based on data.
- Ability to problem solve and adjust campaign planning and execution when challenges arise.
Responsibilities
- Partnering across marketing and sales to plan, build, and execute integrated, holistic, and high-impact marketing strategies and campaigns to support our customers through all stages of the Customer Journey.
- Evaluating and reporting campaign performance against target KPIs and benchmarks to tell a comprehensive story about the performance of a campaign and provide actionable recommendations to optimize the campaign as needed.
- Contributing to strategic marketing planning and participating in conversations with Sales partners to identify campaign opportunities that address key business priorities.
- Leveraging available data sources, A/B testing, and audience segmentation to influence campaign strategy and craft campaign messaging to hit targets.
- Coaching peers to promote best practices in strategic integrated campaign planning, execution, measurement, and iteration.
Benefits
- A full range of medical and/or other benefits may be provided, depending on the position offered.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
